DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mztndh/paytv_operators) has announced the addition of the "Pay-TV Operators Series 2015 Latin America: Oi Brazil" company profile to their offering.
Oi is a Brazilian-owned company (Grupo Oi) operating a DTH, IPTV and cable TV offer, as well as fixed broadband, telephony and mobile services. The company is Brazil's fourth largest pay-TV provider and the third largest DTH operator.
By Q2 2015, Oi provided DTH services to 1,170,520 subscribers, 936,420 of which were subscribed to HD services. The company had a 9.9% DTH and 6.1% pay-TV market share by Q2 2015.
Oi ended 2014 with USD269 million in pay-TV revenues, 33.8% higher than the previous year.
After its launch, Oi quickly increased its DTH revenue market share, reaching 6.8% in 2009 and 7.5% in 2010. It originally used Media Networks' (Telefónica) platform. However, the arrival of new actors and the consolidation of already established players made Oi's market share fall in 2011, only to rise again in 2012. By Q2 2015 it owned 9.9% of the market.
The rise in DTH subscribers took place due to the fact that the company launched a strategy independent from cable TV and acquired the whole Ku band in the SES 6 satellite, launched in 2013. It provided gave Oi the chance to increase its HD offer and thus attract more customers.
The company also offers cable and IPTV services. The first one has been in decline for several years. The latter is a new service being offered in Rio de Janeiro and Belo Horizonte. By Q2 2015, Oi recorded 13,450 cable and 9,000 IPTV subs.
Oi also launched a product called Oi TV Livre HD, which provides free access to 32 digital video channels, five of them in HD, using a dish. Thus, Oi tries to capture a part of the 10 million C-band antennas installed in Brazil. By Q2 2015, Oi TV Livre HD had 58,530 users.
The company offers a wide array of plans starting with a basic 20 channels offer, for USD15.10 -includes 5 HD channels-, and ending with a Total Cinema Futebol HD plan with 207 channels (including premium packages like Telecine, HBO and Premiere FC) offer for USD70.57.
When comparing the Oi HD TV's offer to both Sky's and Claro TV's, it's made clear that the first one offers the most complete array of channels in the DTH market and a stronger HD offer.
Oi has a TV Everywhere and VOD offer, including the soon-to-be-launched Oi Play. The operator also offers a push VOD option and a T-VOD option, Oi Go!, available for fiber customers. Also, thanks to the distribution agreement signed with Globo in 2014, Oi TV subscribers can access Globo's OTT platforms Philos TV and Globosat Play (Muu) as well.
Key Topics Covered:
1. Key Highlights
2. Oi Brazil
3. Pay-TV
4. Content and Business Model
Companies Mentioned:
- Claro
- GVT
- Net Servicos
- OiTV
- SkyTV
- Vivo
For more information visit http://www.researchandmarkets.com/research/mztndh/paytv_operators
