Wrangler® Jeans Revives Casual Friday with ESPN “College Football Live”

Jeans Friday partnership with analyst David Pollack encourages fans to #GetMoreComfortable

Wrangler(R) Jeans partners with ESPN "College Football Live" and David Pollack to encourage fans to #GetMoreComfortable on #WranglerJeansFriday. (Photo: Business Wire)

GREENSBORO, N.C.--()--Casual Friday is getting revamped – the Wrangler® way. To make Fridays even more comfortable across America, Wrangler Jeans has teamed up with ESPN analyst and former NFL linebacker David Pollack for a special “Wrangler Jeans Friday” segment. A series of clips featuring Pollack will air starting today on ESPN’s “College Football Live,” culminating with the final episode of the season Friday, Dec. 4.

“Jeans have always been the classic casual Friday staple,” said Craig Errington, vice president of marketing, Wrangler Jeans. “We want to bring new energy to the experience with Wrangler Advanced Comfort jeans, our most comfortable jean yet. Designed with four-way flex technology that moves with you, they offer a new level of comfort for men all across the nation.”

Wrangler fans can follow online updates leading up to the last episode via #WranglerJeansFriday. Viewers are encouraged to wear their Advanced Comfort jeans Friday, Dec. 4, and tune into “College Football Live” to see the cast celebrate Wrangler Jeans Friday.

“Casual Friday is by far my favorite day of the week,” said Pollack. “The reward of getting to kick back and get comfortable in a pair of Wrangler jeans is an awesome feeling at the end of a hard work week."

Wrangler Advanced Comfort jeans are available nationwide and on Wrangler.com. For more information, visit Wrangler.com, or visit the brand on Facebook, Twitter and Instagram.

About Wrangler

Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler® brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts. Wrangler Jeans Co.® and Wrangler® Five Star Premium Denim lines are available at value-minded retailers nationwide. For more information regarding the Wrangler® family of authentic clothing or to locate a retailer, visit Wrangler.com, Facebook.com/WranglerJeans, Twitter.com/WranglerJeans, Instagram.com/WranglerJeans or call 1-888-784-8571.

Contacts

For Wrangler
Katie Johnson, 919-277-1146
KJohnson@fwv-us.com

Release Summary

To make Fridays even more comfortable, Wrangler teamed up with ESPN analyst David Pollack for #WranglerJeansFriday.

Contacts

For Wrangler
Katie Johnson, 919-277-1146
KJohnson@fwv-us.com