SAN FRANCISCO--(BUSINESS WIRE)--Leading enterprise event management software company, Certain Inc., won the 2015 Marketo Marketing Nation Online conference partner referral competition. The event is the world’s largest online marketing conference, with nearly 30,000 registrants. Certain drove the most attendee registrations, competing with the event’s almost two dozen sponsors.
Sponsors were challenged to use their creativity and expertise to drive attendee registrations. Certain used a combination of email, social media, paid amplification, guest speaking, and PR to drive registrations.
Certain’s campaign was also highlighted by a gamification strategy to increase participation and crowd sourcing among followers and attendees before and during the event. The company awarded points for various activities, including tweeting with the Certain hashtag, visiting Certain’s virtual booth, attending the company’s guest speaking session, downloading material, and liking Certain on Facebook. Winners were awarded a GoPro or Beats by Dr. Dre headphones.
“Certain is committed to data-driven marketing excellence, and we demonstrated this in our multi-channel campaign to drive demand for the Marketo event,” explained Peter Micciche, CEO of Certain.
Certain is a Marketo LaunchPoint® Technology Partner. Its software features a deep integration with Marketo, providing marketers with event data to enrich attendee profiles, measure engagement, and gauge interests, resulting in more personalized lead nurturing and effective sales follow-up.
Certain invites marketers and event professionals to visit the Company’s event management blog to discover tips and strategies for successful events. Its latest post, “6 Battle-Tested Event Marketing Tactics to Drive Demand for Your Events,” reveals how Certain won the Marketo competition.
ABOUT CERTAIN, INC.
Certain provides the leading enterprise event management solution that helps both marketers and event professionals deliver flawless, branded events; engage attendees with personalized experiences; bring events into cross-channel marketing campaigns; use rich attendee insights to improve sales and marketing results; and deliver credible event ROI.
Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain partners with hundreds of enterprise and event management companies across tens of thousands of events with millions of attendees. For more information, please visit us at www.certain.com.
