SAN FRANCISCO--(BUSINESS WIRE)--Livefyre, the leader in social curation, today announced a strategic partnership with Adobe, the leader in digital marketing solutions, to provide enterprises with the ability to create and deliver socially driven content and experiences on owned properties and campaigns.
The rise of mobile experiences and “always-connected” consumers has elevated expectations of brands to deliver compelling digital experiences. According to “The Forrester Wave™: Social Depth Platforms, Q2 2015” from Forrester Research, “Nearly half of prospective buyers will visit a brand’s web page to gather relevant information that will help inform a purchase decision. Instead of static content on a corporate web domain, dynamic websites that display latest trends, customer sentiment and buyer profiles are most effective for driving exploration.”
"User generated content is an untapped source of content for marketers," said Melissa Webster, Program Vice President, Content and Digital Media Technologies for IDC. "Consumers are already talking about your brand online, creating authentic content in real time. By unifying brand- and user-generated content, enterprises can offer the most engaging customer experiences. The Adobe and Livefyre partnership will enable marketers to rapidly advance their content marketing initiatives to connect more effectively with their audiences by integrating content from social networks into one of the industry's leading content creation and experience delivery platforms.”
“We’ve reached a point where consumers expect relevant, contextual, meaningful content from brands 24/7. But that’s really hard if you don’t have the resources, and most brands don’t,” said Jordan Kretchmer, founder and CEO of Livefyre. “Fortunately, consumers are also a source of amazing content. This partnership gives marketers a way to bring all the content that already exists — both about their brands and relevant to their brands — so they can easily deliver a digital experience to their audience in whatever way makes the most sense for them.”
Now brands can bring together content from Adobe Creative Cloud with social content discovered and curated by Livefyre, and then deliver these experiences using Adobe Experience Manager, the industry leading digital experience solution as a part of Adobe Marketing Cloud. Marketers will be able to:
- Discover, curate and capture social content in real-time that leads to greater brand engagement across all owned properties including websites, mobile apps, communities and screens
- Easily manage and compose compelling experiences unifying the authenticity of user generated content from Livefyre with brand marketing content from Adobe Creative Cloud
- Rapidly deliver these interactive experiences and campaigns that include social applications like Maps, Galleries and Media Walls across any screen and audience with the reach of Adobe Marketing Cloud to build brand and drive demand
- Successfully deliver personalized content and optimized experiences that influence purchase intent, conversion and stronger audience engagements
“The connection between Adobe Creative Cloud and Adobe Marketing Cloud helps enterprises create and deliver rich, personalized experiences across websites, mobile apps and any connected device at unprecedented velocity for content marketing,” said Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. “Thanks to our partnership with Livefyre, marketers can easily access valuable user generated content to create amazing, engaging brand experiences."
Both Livefyre and Adobe were recently named leaders in independent analyst reports. Adobe was named a leader in Gartner’s Magic Quadrants for Web Content Management and Mobile Application Developer Platform. Adobe was also a strong performer in “The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014” as well as a leader in “The Forrester Wave™: Web Content Management Systems, Q1 2015.” The latter report noted, “Adobe has built the best portfolio for companies with the greatest marketing need.” Livefyre was also a leader in the “The Forrester Wave™: Social Depth Platforms, Q2 2015”, which cited the company for excelling in its real-time content publishing and moderation capabilities and gave Livefyre the highest scores possible in corporate strategy and customer satisfaction.
For more information on Livefyre’s new integration with Adobe Experience Manager, visit http://adobe.ly/1Kf0HsO.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
About Livefyre
Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketer’s fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Named a leader among social depth platforms by Forrester Research, Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.
