PHILADELPHIA--(BUSINESS WIRE)--Phenom People (formerly iMomentous) today ushered in the next phase of the company’s evolution by pulling the covers off its Talent Relationship Marketing (TRM) platform and Enterprise Talent Graph capabilities. Building on the success of the company’s popular mobile recruiting offering, these powerful new features use predictive intelligence and data science to empower companies to locate, engage with, and hire the right talent for job openings.
“One day we had a simple and powerful idea—there is no difference between the promotion of products to customers and marketing career opportunities to talented potential employees,” said Mahe Bayireddi, CEO and co-founder of Phenom People. “Salesforce gave the power of cloud CRM to sales leaders; now, Phenom People is giving the power of cloud-based TRM to companies looking for more efficient ways to recruit the perfect candidates for their job openings.”
Until Phenom People, automated talent relationship marketing was impossible because tracking the intent of candidates across disparate online media—social networks, career websites, and third-party platforms—was impossible. On top of this, candidate management and recruiting have been highly manual processes dominated by phone calls, web forms, static career sites, and interviews.
To solve this challenge, Phenom People created an engine, called the Phenom Enterprise Talent Graph, that collects and analyzes candidate data and combines it with predictive intelligence that helps candidates, recruiters, and hiring managers find matches more effectively and efficiently—enabling a new approach to employee recruitment as powerful as CRM is for sales and marketing.
The Phenom Enterprise Talent Graph provides the foundation of the Phenom TRM Platform, powering its capabilities to monitor, track, and automate what types of jobs candidates are interested in and match them with career opportunities that recruiters are looking to fill.
“What first attracted us to Phenom People was their ability to use candidate data to provide a relevant candidate experience through personalized job recommendations and curated career content,” said Brad Cook, global vice president of talent acquisition at Informatica. “I'm excited to see Phenom People expand their vision by further utilizing predictive intelligence and data science to help organizations like mine better track and nurture top talent through the candidate journey.”
“Phenom People is now so much more than just a mobile recruiting platform—they’re the end-to-end solution that can handle backend analytics and the candidate experience,” said Matt Franklin, director at Mitchell Martin. “Their team gives us the personal attention and listening we need and their deep understanding of the job market enables them to stay ahead of the paradigm shift.”
Talent Relationship Marketing Breakthrough Powered by Data Science
At the core of the Phenom TRM Platform is deep data science coupled with a predictive intelligence, personalization, and semantic search engine. The Phenom TRM Platform looks at reach, behavior, and engagement data from every candidate touch point including social networks, job boards, web searches, and talent hubs. The predictive intelligence engine creates an enterprise talent graph connecting the intent of candidates with the talent needs of an enterprise.
Every Phenom People customer creates a unique enterprise talent graph for the positions they are looking to fill. As more data is collected, the Phenom predictive intelligence engine becomes more precise, delivering more relevant candidate matches, thus enabling the Phenom TRM Platform to deliver the greatest value on an ongoing basis.
Introducing the Phenom Talent Relationship Marketing Platform
The Phenom TRM Platform enables companies to manage the talent relationship lifecycle of their current and future candidates. The platform combines e-commerce, marketing automation and customer relationship management best practices to help candidates find the right jobs and make recruiters more productive. Phenom TRM transforms the efficiency, effectiveness and experience of finding a job and acquiring talent.
The Phenom TRM Platform is comprised of the following:
- Phenom Talent Hub: The candidate-facing portion of the Phenom TRM Platform that empowers candidates with engaging job searches that fit their career needs. The Phenom Talent Hub provides a single source of information candidates need to learn about a company, search for job openings and find the position that fits them best. Candidates are treated to a job search suited for their device, location and professional interests.
- Phenom Pro: A set of products that gives talent acquisition teams unprecedented access to the candidates visiting their career sites. For every stage of the candidate journey, recruiters and hiring managers can more easily target and nurture their ideal candidates, see career site visitor analytics and make changes to their career sites.
- Phenom Market: A set of content distribution and management products that allows companies to customize the Phenom Talent Hub and Phenom Pro. It can be used to advertise jobs through third-party job boards, curate career content, add screening tools and choose a site design.
- Phenom Exchange: A set of products for companies to integrate the Phenom TRM Platform to backend applicant tracking systems and connect to open APIs, including social networks and cloud storage services.
- Phenom Platform: All Phenom products are built on top of the Phenom Platform, which contains multiple recommendation, personalization and semantic search engines and a UX machine to run Phenom products.
Over the last four years the Phenom People team, known then as iMomentous, has built a strong base of more than 70 customers. The new Phenom People name and brand celebrates the work and commitment of the company’s team and customers to deliver world-class candidate experiences.
About Phenom People
Phenom People is the leader in the Talent Relationship Marketing category. We believe that phenomenal people want to work at phenomenal companies. To attract the best talent, companies must build relationships with their candidates through personalized digital experiences. The Phenom Talent Relationship Marketing Platform automates the process for driving awareness, interest, engagement and acquisition for talent. Phenom People has more than 70 customers and is based in Philadelphia, Pennsylvania. For more information, please visit www.phenompeople.com.
