DARIEN, Conn.--(BUSINESS WIRE)--FallLine Securities LLC, a firm founded by financial industry veterans John A. Straus and Peter E. Ruhlin, has launched the first wealth management platform designed exclusively for the nation’s top Private Wealth Advisors and their ultra high net worth clients.
FallLine created the platform to enable these Private Wealth Advisors to launch and build their own independent hybrid Registered Investment Adviser business, and as an alternative to wealth management firms that have increasingly adopted a one-size-fits-all model.
“The wealth management business has changed dramatically over the past decade,” said Straus, FallLine’s Chief Executive. “There is a clash of opposing forces. Big firms are interested in increasing their margins through scale and standardization. On the other side, private clients and their advisors are looking for service providers that are flexible and willing to accommodate their various needs.”
Straus continued, “FallLine is the first firm to purpose-build its infrastructure around addressing the needs of UHNW clients and their advisors. FallLine enables elite Private Wealth Advisors to establish their own firm built around the needs of their clients – a ‘new path to success’.”
FallLine is the only UHNW-focused firm that combines a broker-dealer and a turnkey technology/services platform. The firm provides everything Private Wealth Advisors need to launch and build their own independent hybrid Registered Investment Adviser firm, including:
- A broker-dealer with detailed knowledge and experience in servicing UHNW clients;
- Comprehensive, customized transition services;
- Custom, integrated technology platform and support; and
- Membership in a network made up exclusively of other successful Private Wealth Advisors.
With FallLine, Private Wealth Advisors can enjoy freedom and flexibility in serving their clients, deliver a superior client experience with unmatched services, products and technology, be part of a community of other top advisors, and build enterprise value. Independent hybrid RIAs can build their business much more quickly than they could as an employee of a large brokerage firm.
Straus was the former chairman of the Private Bank in the Americas and Head of Private Wealth Management for UBS, as well as Head of Private Banking in the United States for J.P. Morgan, and Head of Private Wealth Management for Morgan Stanley. Peter E. Ruhlin, FallLine’s President, is the former Head of the U.S. Capital Markets Practice and a founder of the U.S. practice at Linklaters, a leading global-law firm. The FallLine leadership team has extensive experience building some of the most successful private wealth management businesses in the industry.
About FallLine
FallLine, an industry innovator, is the first wealth management platform designed exclusively for elite Private Wealth Advisors and their ultra high net worth clients. FallLine is the only UHNW-focused firm that combines a broker-dealer, a turnkey technology/services platform, comprehensive transition services and a network made up exclusively of other successful Private Wealth Advisors. FallLine provides entrepreneurial Private Wealth Advisors with the only clear, unified path to their own hybrid RIA and significant wealth creation opportunities. Learn more at www.falllinesec.com.
