ATLANTA--(BUSINESS WIRE)--September 3, 2015 – As football season fast approaches, AIM Sports Reputation Management introduces a comprehensive suite of services to help collegiate and professional football players engage on social media without fear of regret, reprimands and unintended reputational damage to their team’s image.
“No football program – professional or collegiate – would send their players onto the field without adequate preparation,” said Harold Reid, head of Social and Media Strategy for AIM Sports Reputation Management. “Players, coaches, administrators and front office personnel deserve to be armed with the appropriate social media tools and education so they can put points on the board with their fans and supporters.”
Reid highlighted features of AIM Sports Rep’s social media program, including:
- Player Snapshots to provide an in-depth look into an individual player’s social media footprint and activity. AIM’s independent assessment allows an athletic department or front office to gain a stronger sense of the publicly available content that their players are posting on a daily basis across various channels.
- Social Media Dashboard to track the social media relevance and presence of any player, team or athletic department on an ongoing basis, from casual to caustic mentions across every social channel. AIM Sports Reputation senior counselors – including former NFL player, NCAA coach and ESPN analyst Bill Curry - then alert clients to trends and most importantly, provide an early warning signal and strategic recommendations should storm clouds develop that may pose significant reputational risk.
- Porter Novelli Radar is a crisis monitoring service provided through AIM’s established relationship with Porter Novelli, a global leader in public relations and reputation management. Last year alone, PN Radar’s dedicated team of media analysts published more than 2100 client-confidential reports on issues and crisis matters for their clients. The service is on-demand 24/7 should a crisis emerge.
For more information regarding social media and other services provided by AIM Sports Reputation Management, coaches and team officials are encouraged to visit: http://www.aimsportsrep.com.
About AIM Sports Reputation Management
AIM Sports Reputation Management is a specialty service dedicated to providing collegiate athletic programs and professional sports organizations with assistance in leadership, ethics and brand management. Porter Novelli partnered with Curry, Wellborn and Battcher, a professional development and communications firm led by former NFL player, NCAA coach and ESPN analyst Bill Curry, to design and deliver the new standard for sports ethics and crisis communications. Current office locations include Atlanta, Austin, Boston, Chicago, New York, San Francisco, Seattle, Tampa, Toronto and Washington, D.C.
For additional information, please visit www.AIMSportsRep.com.
