DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/gjp7jx/design_ip) has announced the addition of the "Design IP Strategy - Conference" conference to their offering.
This course has been delivered since 2009. Over time, IP strategy has become a growing concern for all types of companies. Most IP professionals, as well as more and more business professionals, are now asked by management or clients to deliver IP strategies/plans as part of their role. However, they tell us that:
- IP strategy is not a routine activity for them; it requires a multidisciplinary approach and new skillets mixing business strategy, data analytics, performance measurement, project management and a micro-economic understanding of IP.
- Getting data (business, IP, market) is easy; analyzing data to reach alignment isn't.
- Most companies have no tools to support them in designing IP plans. In some cases, companies have developed their own approaches but seek new, innovative ones.
Based on 5+ years of practice, a unique suite of tools and frameworks have been developed to better link IP with business, to design IP plans aligned with long-term goals, and to successfully implement such plans. We have helped various types of companies and organizations. We are also partners in EU projects.
Your benefits from the seminar:
- Benchmark your (client's) company readiness regarding IP strategy (online survey)
- Validated frameworks to help you set, audit and reset IP strategy
- IP matrix for linking IP, innovation and market positioning
- 5-step methodology to design an IP plan in a structured, multi-disciplinary manner with competitor analysis, gap analysis and performance analysis
- Experience how to apply the frameworks to real-life cases from various industries
- Teamwork and group discussion with peer experience sharing
- Practical guidelines to reapply frameworks to your own environment
- Present your IP plan in a risk-free, friendly setting with direct, constructive feedback
Documentation:
- Pre-Reader: contains all cases plus facts and data used during examples given by speakers and during teamwork assignments. It is sent 2 weeks in advance
- Access to an online survey to benchmark your (client's) company readiness regarding IP strategy (optional, free-of-charge)
- Handout: contains all the models and frameworks presented during the lectures. It also contains all the practical information needed to apply the cases to the frameworks during the teamwork assignments.
- Post-reader: contains all the speaker feedback provided after teamwork assignments, as well as extra insights and guidelines to apply the frameworks to your own environment
NEW: By attending this seminar, you will get a free-of-charge access to DIPS for 1 month.
DIPS is an online platform to help companies, as well as consultancy and law firms, to design strategic IP/innovation plans for generation, protection and exploitation. It helps collect and format multidisciplinary data on the (client's) company. It provides support for data analysis using our proven frameworks. It guides decision-making to elaborate a plan ready for implementation.
For more information visit http://www.researchandmarkets.com/research/gjp7jx/design_ip
