NEW YORK--(BUSINESS WIRE)--Sprinklr, Inc., the world’s most complete enterprise social technology company, today announced the expansion of its capabilities to include paid advertising and organic, scheduled publishing on Instagram, a top mobile destination. A Facebook Marketing Partner, Sprinklr now has early access to the Instagram Ads API, which will allow Sprinklr’s more than 1,000 brands to effectively utilize Instagram for the development of engaging customer experiences.
“Instagram is one of the world’s most beloved and fastest growing mobile communities, and for brands focused on building meaningful experiences with their customers, it’s an essential place to be engaged,” said Simon Mansell, General Manager of Paid & Services at Sprinklr. “Whether it’s on Instagram or any other channel, the most effective media strategies are rooted in a brand’s ability to operate in unison by bringing their various social activities together. As the only technology that lets brands manage owned, earned, and paid social media on one central, integrated platform, Sprinklr is uniquely positioned to help complex organizations build deeper relationships with their customers.”
Instagram is one of the world’s largest and most active mobile destinations, with more than 300 million active monthly users and 70 million photos uploaded each day.
“We’re committed to producing engaging, authentic content that blends seamlessly with the Instagram experiences our customers and communities know and love so much,” said Brock Wells, U.S. Social Command Center Lead at Microsoft. “Using Sprinklr’s platform, we have been able to create better experiences for our customers by giving our marketers a centralized view of each customer’s engagement with our brand, and a greater ability to work collaboratively to shape those relationships across all social channels. Now, with scheduled publishing and paid advertising on Instagram, we’ll be able to make sure our content reaches even more of the right customers.”
Sprinklr’s paid module gives advertisers a single platform for seamlessly buying and managing campaigns on Facebook, Instagram, Twitter, and LinkedIn. The integration of Sprinklr with the Instagram Ads API means clients can now execute highly targeted, action-oriented ads on Instagram at scale, without any spend caps, and with the ability to manage placement across Facebook in tandem to amplify campaigns. The platform also now supports organic content scheduling, making Sprinklr the first solution to offer organic and paid features. This allows brands to plan and manage social experiences holistically and across multiple networks.
For more information about Sprinklr’s early access to the Instagram Ads API, visit the Sprinklr blog.
About Sprinklr
Sprinklr is the world’s most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points. Called "the most powerful technology in the market," Sprinklr's fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with more than 1,000 employees globally, Sprinklr is revolutionizing customer engagement for more than 1,000 of Fortune’s top enterprise brands, including IHG, Intel, Microsoft, Samsung, and Virgin America, and partners like Deloitte Digital, Accenture, Havas, and Razorfish. For more information, visit sprinklr.com or tweet us at @sprinklr.
