DENVER--(BUSINESS WIRE)--Prevali, a breakthrough real estate search portal, is now open in a nationwide beta test. Developed by real estate brokers in Denver, Colo., Prevali is the first and only national real estate search portal with focus on ‘Coming Soon’ and off-MLS properties (also known as hip pocket listings) with free access for agents, brokers and the public to both browse and list these properties.
“Homebuyers are often under the impression that all available properties are posted to the major real estate websites, but that just isn’t the case,” said E.J. Footer, co-founder and chief financial officer of Prevali. “The truth is that more and more homes are being sold by word of mouth within closed agent circles, but we created Prevali to widen those circles by bridging the gap between the MLS and the upstream market. The result is a real estate search portal that, for the first time, gives agents and consumers free online access to the homes previously only available to a well informed few, homes that never make it onto other real estate search portals, including the market leaders.”
Industry reports show the ‘upstream’ market – including coming soon, pre-MLS and off-MLS / pocket listings – accounts for up to 40 percent of sales in some U.S. markets. Because these listings are marketed using “coming soon” signage or within closed agent networks, many of them, usually the best properties, sell without ever reaching the MLS or the leading real estate portals, leaving homebuyers unaware that they are picking only from properties that didn’t sell in this semi-secret, rapidly growing, real estate market.
Prevali will provide access to upstream listings at a minimum of 48 hours – and up to several weeks – before they reach additional real estate websites, giving homebuyers first access to listings, before they are actively listed for sale.
For its pioneering approach to real estate, Prevali was named an Inman Innovator Awards 2015 finalist for the “Most Innovative Technology” award. The Inman Innovator awards honor real estate companies and technologies that have created advancement or improvement in the real estate industry or in the real estate transaction process. Prevali is one of the few companies nominated for this prestigious award prior to launch.
The technology powering Prevali includes a list of specialized features that benefit agents, sellers and homebuyers:
- Easily Contact The Listing Agent: Unlike other real estate search portals, every property-listing page displays only the respective listing agent and their contact details, enabling potential buyers to have their questions answered by someone knowledgeable about the property.
- No Out Of Date Listings: The listing agent has total control over their listing data and its accuracy, ensuring that a potential buyers time is not wasted on properties no longer for sale or rent.
- Peer-To-Peer Property Marketing: In addition to the public facing search portal, an optional agents-only display setting enables more private marketing of listings only to agents, locally, nationally and worldwide.
- Property Wanted: Prevali is the first national portal to offer a searchable database of property-wanted postings, enabling agents and buyers to proactively reach potential sellers before they list their property for sale.
- Listing Types: Prevali accepts both ‘For Sale’ and ‘For Rent’ properties in the U.S.
- Enhanced Search: Because Prevali isn’t restricted by MLS data like the other portals, users can search properties based on characteristics such as architectural style and property condition as well as many more unique search options (i.e. a contemporary home in move-in condition, with a city view, hardwood floors and marble countertops).
- Fair Search Results: All search results on Prevali are displayed in order of relevance to the search query, without the option for agents to pay for greater visibility or enhanced listings, thereby ensuring users see the most relevant matches to their search.
- What’s My Home Worth?: Sellers can obtain a property value assessment/CMA performed by a licensed agent who is familiar with their neighborhood.
- 3D Tours: All listings can host embedded 3D models from companies such as Matterport, enabling out of state and international buyers in remotely viewing properties.
Early beta registrants include respected industry veterans, leading luxury agents and top producers, including a significant number of international agents. Prevali is actively looking for real estate brokerages to beta test the portal, and for agent brand ambassadors to help promote Prevali. To learn more, visit http://www.Prevali.com.
About Prevali
Prevali is a breakthrough national search portal allowing real estate agents, brokers, homebuyers and sellers to list and search available properties (free of charge) like never before. Developed and operated by agents, Prevali allows agents to determine where and how their property listings are visible. While the Prevali search portal includes active listings, the focus is on properties not yet listed for sale and also not listed on Multiple Listing Service (MLS) sites – an emerging market that industry reports claim now accounts for up to 40 percent of real estate sales. For its pioneering approach to buying and selling homes, Prevali was named an Inman Innovator Award finalist for “Most Innovative Technology.” Prevali opened public beta in July, and will launch in international beta by 2016, making it the first truly international real estate search portal.
