DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/sp9njv/foodies_in_the_u) has announced the addition of the "Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition" report to their offering.
One of the most powerful threads running through food culture today is the unending quest for new and exciting food products and experiences. Foodies in the U.S.: Opportunities for Restaurants and Retail confirms that foodies are deeply immersed in searching for the next big thing in the food world. Foodies by definition are more likely than adults on average to strongly agree that good food is really important to them. Packaged Facts consumer survey data cited in this report size the gap between foodies and the average consumer when it comes to keeping up with the latest food trends, being the first to try out new food products, and seeking out new flavors and ingredients.
Foodies in the U.S.: Opportunities for Restaurants and Retail focuses on two segments of the foodie population. One consists of self-identified foodies generally. The second comprises a core group of 29 million Trendsetter Foodies who are especially dedicated to seeking out new food products and new recipes.
The report highlights significant and potentially surprising challenges for marketers targeting foodies. For example, food retailers and foodservice companies focus their marketing efforts on foodies under the age of 35, members of the Millennial generation.
However, marketers need to be cautious about assuming that the only foodies who count are Millennials. The psychographic profiles of Millennial and Boomer Trendsetter Foodies are remarkably similar, and there is a convergence within a broad spectrum of attitudes and behaviors on the part of Trendsetter Foodies across all age groups. Whether they be Millennials, Gen-Xers or Boomers, Trendsetter Foodies share a common underlying desire not only to seek out new food experiences and products but to try new things of all kinds, and this report charts similarities in the eating habits, food preferences, food shopping habits, and attitudes toward cooking at home of Trendsetter Foodies of all ages.
Key Topics Covered:
Chapter 1 Executive Summary
Chapter 2 Insights and Opportunities
Chapter 3 Shopping for Food and Cooking at Home
Chapter 4 Foodies and Foodservice Trends
Chapter 5 Focus on Trendsetter Foodies
Chapter 6 Focus on Millennial Trendsetter Foodies
For more information visit http://www.researchandmarkets.com/research/sp9njv/foodies_in_the_u
