NEW YORK--(BUSINESS WIRE)--Continuing in its tradition of strengthening communities, Macy’s (NYSE:M) has partnered with several extraordinary charity organizations for its first-ever Fashion Pass. From July 22 to Aug. 15, when you give $5 at the register, customers will receive 15 percent to 20 percent off storewide, plus $10 off a $30 purchase. One hundred percent of the $5 donation will benefit: Children’s Cancer Research Fund®, Council of Fashion Designers of America Foundation, Inc., The Elizabeth Taylor AIDS Foundation, Ronald McDonald House Charities® of Chicagoland & Northwest Indiana, Ronald McDonald House New York and The Fashion Incubators at Macy’s.
“Macy’s prides itself on giving back to our local communities,” said Martine Reardon, Macy’s chief marketing officer. “We work year-round to ensure that we can offer our customers an easy and rewarding way to support great charities that are important to them.”
Macy’s has up-to-the-minute trends covered for fall—from ultra-sleek and minimalist to eclectic bohemian with international panache, to modernist athleisure and ultra-glamorous—and customers will be able to use their Fashion Pass to access the hottest designs at fabulous prices, all while supporting organizations that do life-changing work.
Organizations that benefit from Macy’s Fashion Pass include:
Children’s Cancer Research Fund
Children's Cancer Research Fund invests in lifesaving research and patient care programs that set the standard for treating children with childhood cancers and blood disorders. From finding the causes of these rare diseases to discovering innovative treatments, to supporting survivors post-treatment, Children's Cancer Research Fund is committed to bringing hope and cures to young patients and their families.
Council of Fashion Designers of America Foundation, Inc.
The mission of the Council of Fashion Designers of America is to strengthen the influence and success of American designers in the global economy. The CFDA Foundation, Inc. is a separate not-for-profit organization, created to raise funds for charity and industry activities.
The Elizabeth Taylor AIDS Foundation
Elizabeth Taylor established The Elizabeth Taylor AIDS Foundation (ETAF) in 1991 to support organizations delivering direct care and services to people living with HIV and AIDS, often to the most marginalized populations. Today, ETAF also provides funding for HIV prevention education and advocacy programs throughout the world, including existing organizations creating new and innovative techniques that help spread awareness of HIV prevention and treatment to targeted communities.
Ronald McDonald House Charities® of Chicagoland and Northwest Indiana (RMHC®-CNI)
The mission of RMHC-CNI is to care for families of children with complex medical needs by providing comfort, compassion and a sense of community in a ‘home away from home’. RMHC-CNI keeps families of hospitalized children together, when they need it most.
Ronald McDonald House New York
Ronald McDonald House New York provides temporary housing for pediatric cancer patients and their families in a strong, supportive and caring environment which encourages and nurtures the development of child-to-child and parent-to-parent support systems. Ronald McDonald House New York is the largest facility of its type in the world. The House can accommodate 84 families, and it is filled to capacity almost every night. The House’s location in Manhattan, in close proximity to 19 major medical and cancer treatment centers, draws children and families from across the country and the world, as well as from the metropolitan New York City area. Since its founding, more than 35,000 families have stayed at Ronald McDonald House New York. For more information, visit rmh-newyork.org.
The Fashion Incubators at Macy’s
The mission of The Fashion Incubators at Macy’s is to accelerate emerging apparel and accessories design businesses in Chicago, Philadelphia and San Francisco while supporting fashion industry economic growth and job creation in each city. The Incubators are independent nonprofits with work space donated by Macy’s.
For more information about the program and participating charities, visit macys.com/fashionpass
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
