NEW YORK--(BUSINESS WIRE)--Media startup LittleThings.com, a leading lifestyle destination for feel-good, uplifting, and inspirational content, today announced its third (3rd) place debut on NewsWhip’s June 2015 list of The Biggest Facebook Publishers with 6,134,236 Facebook shares, outranked only by established publishing juggernauts BuzzFeed and HuffingtonPost. Based on total Facebook interactions, LittleThings is sixth (6th) with 24,792,747, outranking Yahoo, ESPN, MTV, TheGuardian, NYTimes, Uproxx, CBSnews, BleacherReport, and Diply.
Further categorized by total Facebook interactions, LittleThings is first (1st) among all publishers for total engagement per article, including Likes, Shares, and Total Interactions.
“These Facebook metrics are a testament to the success of our proprietary testing algorithm, which ensures only the most engaging content gets published to our readers,” said LittleThings Co-Founder Joe Speiser. “Without our dedicated team of creative writers and social media experts, we would have never been included on such a list.”
"Our Facebook Index reveals which publishers are succeeding at getting their content shared and talked about each month. Our latest data shows LittleThings is winning hearts, minds, and shares in big numbers,” said NewsWhip CEO Paul Quigley.
LittleThings’ biggest story in June was about “Denali”, a curated video about love, gratitude, and friendship from the point of view of a dog, Denali, and his owner, surfer/photographer Ben Moon. This article garnered more than one million Facebook engagements for the month.
comScore’s recently released June 2015 Key Measures Report ranked LittleThings.com seventh (7th) in the Lifestyles category and 89th overall, with 36.3+MM uniques reaching 14.2% of the total digital population1.
About LittleThings.com
Founded in 2014 and headquartered in New York City, LittleThings employs a growing team of 40+ writers, producers, designers, and management staff. We publish only uplifting, positive, and interesting content via original writing and selective curation of videos from around the web that appeal to a monthly readership of 36+MM uniques. Since its launch, LittleThings has experienced explosive growth, becoming the 7th largest Lifestyles website in the U.S. with a 14% reach of the total digital population.
History
LittleThings began as an experimental blog that shared positive pet content on PetFlow.com, the largest social pet e-commerce company in North America. Due to its tremendous popularity and growing web impact, in September 2014 the publishing operation launched as a media startup. Since then, LittleThings has grown to be the 7th largest Lifestyles digital publisher and 4th largest mobile website in the U.S. By staying true to its original audience, LittleThings continues to publish content that appeals to women, who comprise the majority of its 36+MM monthly unique visitors.
1 comScore Media Metrix Multi-Platform, Key Measures Report, June 2015, U.S.
