AUSTIN, Texas--(BUSINESS WIRE)--Perk.com Inc. (TSX:PER) (“Perk” or “the Company”), a leading cloud-based mobile rewards platform provider, announced that its common shares will commence trading on the Toronto Stock Exchange today under the ticker symbol “PER” following the closing, on July 10, 2015, of its Qualifying Transaction.
In conjunction with the Qualifying Transaction, Perk.com Inc., a Delaware company, (“Perk US”), raised a total of CDN $25 million (approximately US$20.2 million) in a private placement financing. Canaccord Genuity Corp. and Beacon Securities Limited served as lead agents in a syndicate including Cormark Securities and Haywood Securities in connection with the private placement.
Perk US Operating Highlights
Perk US was formed in December, 2009, headquartered in Austin, TX, and launched its mobile rewards program platform in 2013. On July 10, 2015, Mira VI SubCo Inc., a wholly-owned subsidiary of the Company (formerly Mira VI Acquisition Corp.), merged into Perk US and was renamed Perk.com US Inc. (becoming a wholly-owned subsidiary of Perk).
Perk provides a rewards platform targeting the “New Consumer” primarily by rewarding for people's every day mobile and internet activities. Perk offers Perk Points, a digital reward, which can be redeemed for gift cards and cash. Members can earn Perk Points through a wide variety of activities including, watching videos and playing social games. As an example, a user can download Perk Pop Quiz and earn Perk Points for answering trivia questions or can earn Perk Points through its third party partner network of apps, called Appsaholic.
As of June 30, 2015, Perk US had achieved the following operating milestones:
- 4.5+ million installations of Perk apps
- 5+ billion Ad Impressions
- US$10+ million in Perk Rewards paid
Financial Highlights
- Revenue of Perk US has grown 2,246% to US$17.1 million for the year ended December 31, 2014 from US$0.7 million in the prior year;
- On April 17, 2015, Perk US acquired certain assets and assumed specific liabilities of Tsavo Mobile Web, a division of Orion Foundry (Canada) Inc.;
- For 2014, on a proforma basis (including the results of Tsavo Mobile Web), Perk US would have reported revenues of US$36.5 million and Adjusted EBITDA of US$4.1 million for the year ended December 31, 2014. See “Non-IFRS Measures” for the definition of Adjusted EBITDA.
For more information, please see the filing statement describing the Qualifying Transaction at www.sedar.com.
Management Commentary and Perk Value Proposition
Ted Hastings, CEO of Perk, stated, “This is a major milestone in Perk’s history. Obtaining a listing on the TSX provides us a strong foundation for access to future capital and top talent. The principal purposes of the funds raised from the private placement are to expand the Company’s advertising sales team, grow the user base, product development work, and marketing for the coming year. We will continue to look for international market expansion opportunities.
We remain focused on driving the value proposition for our users, as well as our advertising partners. The online advertising industry has been focused on how to deliver an advertisement through a series of distribution paths to a consumer on their mobile device. However, the overwhelming response from consumers, no matter how the advertisement arrives, has been to skip the advertisement or install advertising blocking technologies to remove the advertisements completely. Perk’s focus has been to reward their users for their time and attention and as a result of that reward the users accept and engage with the advertisements throughout their gaming, video, and mobile experience. Advertisers get their ad viewed through to completion and users are rewarded for their time and attention – a value exchange that reflects the lifestyle of the New Consumer.”
Mr. Hastings continued, “We believe that our business model is unique through the basic premise of engaging and rewarding users without disrupting their daily mobile habits. In the coming months, we will seek to grow our number of app installs, dedicated users and sales team with a view to increasing profits.”
“As our model continues to gain momentum, we will also look at incremental growth to our platform through additional accretive acquisitions in areas that can help accelerate our objectives of improving our advertising rates, our fill rate and broaden both our distribution and exposure of our brand.”
This press release does not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of, these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
About Perk.com Inc.
Perk provides a rewards platform targeting consumers primarily by rewards for people's every day mobile and internet activities. Perk offers Perk Points, a digital reward which can be redeemed for gift cards and cash. Members can earn Perk Points through a wide variety of activities including shopping, watching videos, and playing social games.
Perk currently owns and operates 12 mobile applications allowing members to earn Perk Points. Perk also operates numerous owned websites. In addition to offering Perk Points through its own mobile applications and websites, Perk launched its Appsaholic Software Development Kit which allows mobile and desktop publishers to reward their users with rewards, such as gift cards, for engaging with the publisher's applications and websites.
Additional information about Perk.com Inc. can be found at the company’s corporate website: ir.perk.com.
Non-IFRS Measures
The Company defines Adjusted EBITDA as net income (loss) from operations before; (a) depreciation of property and equipment and amortization of intangible assets; (b) share-based compensation, and (c) other charges, net. Management uses Adjusted EBITDA as a measure of the Company's operating performance because it provides information related to the Company's ability to provide operating cash flows for acquisitions, capital expenditures and working capital requirements. The Company also believes that analysts and investors use Adjusted EBITDA as a supplemental measure to evaluate the overall operating performance of companies in its industry. Adjusted EBITDA should be used in addition to and in conjunction with the results presented in the Company’s consolidated financial statements prepared in accordance with IFRS. Management strongly encourages investors to review the Company's financial statements in their entirety and to not rely on any single financial measure. Because non-IFRS financial measures are not standardized, it may not be possible to compare these financial measures with other companies' non-IFRS financial measures having the same or similar names.
Cautionary Statement Regarding Forward Looking Statements
This press release contains forward-looking statements, including with respect to Perk’s business, Perk’s ability to grow its active consumer base; the proposed used of proceeds with respect to the funds raised from the private placement; user and advertiser engagement; Perk’s ability to establish new marketing partnerships; Perk’s ability to expand into new markets; and Perk’s ability to acquire and integrate new businesses and technologies. Such forward-looking statements reflect Perk’s expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. These statements include but are not limited to statements regarding the intended terms of the offering and the closing of the offering. When used herein, the words "anticipate, " "believe," "estimate," "upcoming," "plan," "target", "intend" and "expect" and similar expressions, as they relate to Perk or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to Perk and are subject to a number of risks, uncertainties, and other factors that could cause Perk actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements, including, but not limited to: maintenance by Perk of relationships with advertising network providers; maintenance by Perk of its agreement with Yahoo!; successful development of the “Perk” brand; Perk’s ability to keep up with rapid technology developments in Perk’s markets; Perk’s ability to avoid defects in products and services delivered by Perk; Perk’s ability to attract app and website developers to its Appsaholic SDK; and Perk’s ability to successfully enter new business areas and geographic markets; success of new products developed by Perk and Perk’s ability to retain key members of its management team.
