NEW YORK--(BUSINESS WIRE)--AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming mobile advertising, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. AdTheorent was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
“AdTheorent’s technology platform has been disrupting the mobile RTB advertising market by using predictive targeting and real time optimization to yield unprecedented engagement rates, and most recently, that same technology has been used as part of a comprehensive anti-fraud initiative that the Company launched to deliver a clean mobile advertising supply to our brand and agency clients,” said Anthony Iacovone, CEO and Co-Founder of AdTheorent. “We are honored to be selected as an AlwaysOn Global 250 winner and look forward to bringing continued innovation to the mobile advertising ecosystem.”
AdTheorent and the AlwaysOn Global 250 companies will be honored at AlwaysOn’s 13th annual Silicon Valley Innovation Summit at the Computer History Museum on July 8 & 9, 2015. This exclusive event gathers the brightest minds for a lively exchange on the top trends; along with identifying the most promising entrepreneurial opportunities and investments in the global tech industry.
“As the expansion of the mobile and cloud markets continue, the companies on this year’s AlwaysOn Global 250 are racing to provide business and consumer users with the best products and services. The new generation of hardware and software solutions is making it possible for businesses to become even more efficient and profitable. Consumer apps are teaming up with smart advertising and marketing solutions, pairing consumers with goods and services from all across the globe,” says Tony Perkins, founder and editor of AlwaysOn. “The Global Silicon Valley is responding to shifting user patterns, as the desktop gives way to mobile devices. Business users are demanding seamless anytime, anywhere access their information—while consumers continue to ride the bleeding edge, creating and using the most powerful media applications technology has to offer. More legacy industries are being redefined by the innovation community, making the companies on this year’s AlwaysOn Global 250 the highest-growth opportunities in today’s private company marketplace.”
The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2015 list.
A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at www.aonetwork.com.
About AdTheorent®
AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent’s machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers.
AdTheorent’s machine learning technology – the Real Time Learning Machine™ (RTLM) – combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
AdTheorent’s measurement and analytics solution is the mobile advertising industry’s most advanced cross-device/cross-media measurement and analytics technology, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness.
AdTheorent’s Apptivation® is unprecedented deep linking technology that powers “intelligent ad units,” fostering seamless and efficient user engagement. Apptivation allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions such as Passbook, Calendar, Phone, Map and others.
The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric – The Intelligent Impression®. For more information, visit: www.adtheorent.com.
About AlwaysOn
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
