LONDON--(BUSINESS WIRE)--SaleCycle, the leading international remarketing company, has revealed that over three quarters of potential e-commerce sales are abandoned across the world, with this figure reaching 79.9% in Latin America.
Taken from a consolidation of statistics from over 500 global brands, the abandonment rates serve as a clear reminder of the opportunities at hand within this $1.7 trillion global e-commerce market.
The infographic from SaleCycle also highlights a number of interesting differences in e-commerce around the globe, including:
- A third (33.4%) of all online sales are made in the Asia Pacific region
- Over half (55%) of online shoppers in Africa and the Middle East prefer to use their mobile phone, compared to only 27% of North Americans
- Nearly 9 in 10 people in Europe are shopping online, compared to less than half of the Asia Pacific population
Citing the differences across the globe in online purchasing behavior, Chris Sheen, SaleCycle’s Head of Marketing, notes “The infographic shows just how important it is for marketers to ensure their online channels are optimized to cater to customer browsing and buying preferences, especially when looking to expand into new global markets.”
For more information and to view the full infographic, please visit: http://www.salecycle.com/infographic-5-useful-insights-on-e-commerce-across-the-globe/
About SaleCycle:
Founded in 2010, SaleCycle is committed to helping the world’s leading brands recover lost sales online.
SaleCycle’s signature On-Site Remarketing and Email Remarketing solutions enable clients to reconnect with consumers who abandon their shopping cart, booking or application form with dynamic, personalized messages in real-time.
SaleCycle serves over 500 clients globally and has offices in Washington DC, London, Paris and Singapore.
Find out why the world’s leading brands including Sony, Ralph Lauren and Virgin Atlantic work with SaleCycle at www.SaleCycle.com or connect with us on Twitter, Facebook or LinkedIn.
