MUNICH & CHICAGO--(BUSINESS WIRE)--hybris software, an SAP company, today announced that Wholesale Sports Outdoor Outfitters (WSOO), a subsidiary of UFA, has implemented hybris B2C Commerce to improve the online shopping experience for its customers.
A multichannel retailer dedicated to the sportsmen and women who are passionate about the outdoors, WSOO sought to enhance its e-commerce capabilities to increase visitor traffic, conversations, completed orders and customer loyalty, while decreasing shopping cart abandonment. Its existing website was out of date, making it difficult for customers to navigate the retailer’s complex catalogue.
WSOO also recognized the opportunity to expand its reach through its e-commerce presence to deliver dynamic content to specific customer segments nationwide, as its 13 brick and mortar stores are limited to consumers in western Canada. To meet these objectives and enhance navigation, personalization, search and the overall user interface of its website, WSOO turned to hybris.
“We selected hybris because it offered the most comprehensive and scalable enterprise solution needed to support our growth,” said Adam Dorval, e-commerce and digital strategy manager, UFA. “The technology has also enabled us to elevate our digital catalogue so shoppers can more easily find the brands and products they’re looking for, significantly enhancing their online shopping experience.”
Since WSOO’s new e-commerce site went live in January 2015, the retailer has already experienced a 27 percent jump in year-over-year conversions as well as a 35 percent increase in year-over-year transactions. With hybris, WSOO continues to roll out new enhanced functionality each month with a focus on personalization.
“As customers today expect enjoyable and personalized online shopping experiences, brands are recognizing the need to step up their e-commerce presence,” said Rob Rosenthal, senior vice president of sales, Americas, hybris and SAP Customer Engagement and Commerce. “We’re honored to partner with Wholesale Sports Outdoor Outfitters in this endeavor, supporting its expansion goals while delivering more relevant product information to customers with enhanced navigation.”
To meet an aggressive timeline for the hybris implementation, WSOO worked with Thinkwrap Commerce as an integration partner and Cult Collective on the branding and digital side. SAP Process Orchestration, which WSOO already had in place, was used to orchestrate all back-end integrations.
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About hybris
hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world’s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite, hybris Marketing and hybris Billing sit right at the heart of SAP’s customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.