NEW YORK--(BUSINESS WIRE)--In a move to strengthen its position as a leading digital consulting agency, Deloitte Digital has named agency creative veteran Alan Schulman to serve as National Director of Content Marketing & Creative Experience to oversee its recently opened New York content design and production studio. Schulman was previously regional chief creative officer of SapientNitro New York.
“We are offering top talent opportunities to apply their creativity, and combine it with business innovation supported by digital insights and technology, to help CEOs create a disruptive advantage,” said Andy Main, chief executive of Deloitte Digital U.S., a unit of Deloitte Consulting LLP. “We are pleased to welcome Alan on our journey as we establish a new business model for a new age.”
Deloitte Digital has built a digital consulting agency model, bringing together creative and technology capabilities, business acumen and industry insights to help transform clients’ businesses. As part of this dual-agency model, Deloitte Digital continues to invest in the expansion of its creative resources, including acquisitions and key new hires, to build out its vision of combining consulting and creative resources. The key areas of Deloitte Digital’s investment in creative resources are strategy, content, technology and experience.
As a leader on Deloitte Digital‘s creative team, Schulman will enhance the firm’s ability to transform the customer journey in a way no other agency or consultancy can. His expertise in content and creative experience will complement Deloitte’s strengths in industry expertise, strategy and planning, change management and enterprise technologies.
"Deloitte's strategic approach to digital transformation and marketing innovation takes a broader perspective in helping CMOs and other members of the C-Suite beyond the channel-focused strategies and tactics of disparate agencies,” noted Schulman. “I couldn't be more excited about getting further upstream and helping drive Deloitte Digital studios to deliver leading digital and physical creative experiences and content.”
Schulman has over 30 years experience in marketing and advertising – the last 15 squarely in digital marketing. Prior to joining SapientNitro, Schulman served in a variety of capacities within The Interpublic Group including creative leadership roles at McCann-Erickson, FutureBrand Worldwide and Foote, Cone & Belding.
About Deloitte Digital
From strategy to delivery, Deloitte Digital, a unit of Deloitte Consulting LLP, combines cutting-edge creative with trusted business and technology experience to define and deliver digital solutions. Deloitte Digital creates digital experiences for the connected enterprise. From B2B, B2C, or B2E, Deloitte Digital delivers strategy, mobile, social, web, cloud and digital content management solutions that will help strengthen clients' brands and evolve their businesses. For more information, please visit www.deloittedigital.com. Follow us on Twitter @DeloitteDigi_US or @DeloitteDigital.
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