BOULDER, Colo.--(BUSINESS WIRE)--Kapost, the Marketing Content Engine for the world’s top marketers, announced today that it has secured an additional $10.25 million in new funding to accelerate the company’s growth as it provides an end-to-end solution for managing customers’ entire content lifecycle. The latest round is a co-investment by Access Venture Partners, Cue Ball Capital, Iron Gate Capital and Salesforce Ventures along with participation from existing investors Lead Edge Capital and High Country Ventures.
“Kapost is redefining the way enterprises operationalize their content efforts, which has become critical in a marketing era that relies on data, technology and targeted messaging,” said Ali Rahimtula, Partner at Cue Ball. “Their product and services are setting a standard for the marketing technology space, and we’re thrilled to partner with Kapost on the next stage of its growth.”
“We’re excited to have Salesforce Ventures, Access Venture Partners, Cue Ball and Iron Gate Capital join our company as investors,” said Kapost’s CEO and Co-Founder Toby Murdock. “Content is the backbone of everything marketing does to engage buyers throughout their journey. Kapost is the engine powering the entire content lifecycle, from the first idea to improving performance. This new funding allows us to supercharge the already industry-leading software and services we provide our customers and ensure their success.”
More than 120 companies have selected Kapost to manage their marketing content lifecycle, including Dell, IBM, Zurich and LinkedIn – from planning and execution through distribution and optimization. Kapost’s Marketing Content Engine includes easy-to-use calendaring, collaboration tools, workflows, insights and streamlined distribution allowing marketers to standardize and simplify the management of the B2B content lifecycle. Additionally, clients from Fortune 100s to fast-growth businesses, have turned to Kapost services to help build an integrated content framework.
“Kapost has taken the pain out of creating content across all of our marketing channels,” says Kapost customer Staci Gullotta, Director of Digital Marketing at CommVault. “My team can now easily collaborate and manage our entire content lifecycle, from ideation to distribution to leveraging insights to ensure we don’t waste resources but get the right content out the door and on time. Since content is what fuels marketing, companies need to invest in solutions that manage the entire content lifecycle."
Kapost offers packages and services to best fit the needs of your marketing team. To learn more visit Kapost.com.
About Kapost
Kapost’s Marketing Content Engine provides a proven framework for planning, executing, distributing and optimizing the critical content that drives all of marketing. Employing easy-to-use calendaring, collaboration tools, workflows, analytics and the most robust set of integrations, Kapost standardizes and simplifies the management of your B2B content lifecycle – from generating ideas to publishing finalized assets. Kapost provides the tools you need to get the right marketing content done while measuring the impact of every asset, so you don’t waste resources but move buyers forward.
