SAN FRANCISCO--(BUSINESS WIRE)--Livefyre, the leading real-time content marketing and engagement platform, today announced the launch of Pride.com, a one-of-a-kind social entertainment network from Here Media that is reinventing how current events are discovered, consumed and shared. Powered completely by Livefyre technology, Pride.com is resetting expectations for what a social content destination can be.
As the world’s leading LGBT news source for the past 47 years, Here Media identified that millennials desire an interactive, real-time user experience — one that currently doesn’t exist among LGBT media outlets today. With that in mind, Here Media set out to create a media brand that reflects the diverse values of the LGBT community in the form of a social, community-based digital publication. Every piece of content is interactive, enabling readers to take part in the coverage of any given topic.
“Existing LGBT media outlets are static, and overly focused on a subset of the LGBT community. Our audience, a truly diverse LGBT audience, deserves both a media brand that reflects their experience through entertaining and shareable content, and a social hub that drives conversation and defines trending topics. Livefyre made our vision come to life by creating an authentic, fun and actively engaging destination with features that instantly create community, and have the power to both mirror and advance the culture,” said Robert Hebert, Here Media’s director of consumer marketing. “It’s been exciting to work with a company that understands our vision and has a suite of tools that can empower it. On top of that, Livefyre has created a stunning, smart design that’s enjoyable to use.”
Fueled by the voices of its readers, Pride.com is a dynamic website that reacts to the community as quickly as it reacts to breaking news, elevating voices from within its audience to the same level as editorial content. Using Livefyre’s technology, Pride.com features readers’ perspectives through applications like real-time comments, live blogs, trending articles, polls, curated social content, photo uploads, live chats, ratings and reviews. In addition, Livefyre Sidenotes allows readers to share and comment on specific quotes, paragraphs or images as they are scrolling through an article, resulting in more targeted and meaningful conversations about the content.
“Pride.com is a beautiful content experience, with the community at the center, and it really exemplifies what the Livefyre platform is capable of,” said Jordan Kretchmer, founder and CEO of Livefyre. “With the launch of this site, Here Media is setting a new bar for what a digital content and community destination can be. As the most comprehensive provider of social applications in the industry, we are excited to be powering this groundbreaking new experience.”
To learn more about today’s launch, visit http://www.pride.com.
About Livefyre
Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketer’s fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.
About Here Media
Here Media Inc. produces and distributes content across all platforms worldwide. Here Media’s iconic brands distribute LGBT media with universal, humanistic appeal. Its distribution platforms include television, VOD, broadband, online, print, and mobile.
Here Media owns and operates these diverse media assets:
- Iconic brands including OUT, The Advocate, Here TV, and Gay.com
- Web properties including Gay.com, Advocate.com, Out.com, OutTraveler.com, SheWired.com, and HIVPlusmag.com
Forward-Looking Statements
In addition to the historical information contained herein, this press release may contain forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of the company to differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the limited operating history and variability of operating results; ability to achieve its operating plan; competition; timing and success of product launches; success of marketing efforts; and dependence on technology infrastructure, cable and satellite operators, and the Internet.
