DENVER--(BUSINESS WIRE)--Ping Identity®, The Identity Security CompanyTM, today announced a partnership with UnboundID to resell components of UnboundID’s identity and preference management platform. As a result of the partnership, Ping Identity and UnboundID are providing a combined directory and single sign-on solution to enable businesses to provide their customers with secure and convenient access to applications anytime, anywhere from any device.
The market for customer identity and access management is accelerating quickly to meet the needs of modern enterprises. Hyper-connected customers are blurring the lines of customer interactions as they engage with companies across multiple channels. Delivering a seamless experience in this new environment requires high performance, web scale identity security solutions that effectively manage the rapidly increasing volume of identities and profile data across various internal, partner and customer-facing applications.
For example, Wawa, a leading convenience store retailer, recognized an opportunity to connect with customers via smartphones. The company launched a loyalty program with new capabilities including mobile payment options and rewards aimed at forming stronger relationships with their customers. This program required a secure authentication solution that would be easy for customers to use, deploy quickly, and integrate with third-party services. The retailer selected the joint solution from Ping Identity and UnboundID because it met the technical, security, and performance needs they required, and helped them create a mobile experience that customers could use for payments, rewards programs and promotions, resulting in more positive customer engagements.
By combining Ping Identity’s next-generation identity and access management solutions with the UnboundID Platform, businesses like Wawa will realize the following benefits without the burden of added licensing costs:
● Seamless customer experience across multiple web properties and mobile applications
● Integration of third-party services under a single brand experience meeting varying levels of authentication
● Unified view of customers across all business units, and more simple and effective interoperability between applications
● More secure mobile application development and delivery
● The scalability and performance to ensure a future-proofed architecture
“We’re seeing a radical shift in our typical buyers as marketing and branding departments are turning to identity solutions to provide a personalized experience for their customers across apps and devices,” said Loren Russon, vice president of product management at Ping Identity. “Today’s enterprises need to provide a high-quality customer experience without paying additional licensing costs, and our partnership with UnboundID provides a combined solution that meets these needs.”
"We're increasingly interacting with customers through multiple channels, devices and applications," said Eric Barnes, application development manager at Wawa Inc. "To consistently deliver great customer experiences, we needed an identity management architecture that worked with our existing technology investments but also supported our goals of this highly personalized experience. Ping Identity and UnboundID's combined offering allows us to seamlessly deliver a full brand loyalty experience that makes our customers' lives easier."
“Traditional identity management has been limited to internal enterprise process management for quite some time. Now identity and preference management has become a critical component to deliver high quality customer experiences across all of an organization’s digital business initiatives,” said Derick Townsend, vice president of marketing at UnboundID. “Our joint solution enables companies to modernize the identity and access management infrastructure they already have, and extend it to offer a secure, personalized customer experience across any channel. We’re looking forward to partnering with Ping Identity and expanding UnboundID’s market reach through the Ping reseller channel.”
This solution is available now. To learn more about solutions from Ping Identity and UnboundID, please visit: https://www.pingidentity.com/en/lp/ping-identity-and-unboundid.html
Resources:
● Webinar: Leveraging Identity Management for Seamless Consumer Experiences
About Ping Identity | The Identity Security Company
With over 1,400 customers worldwide, Ping Identity is the pioneer and largest independent provider of next-generation identity security solutions. Ping Identity is the identity security solution of choice for half of the Fortune 100 and industry-leaders Box, Cisco, GE, Kraft Foods and Walgreens. Ping Identity protects over 1 billion identities, transforming the way hundreds of millions of people live and work every day by securing access to their favorite applications from any device, anywhere.
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