LINDON, Utah--(BUSINESS WIRE)--NUVI™ (http://www.nuvi.com), the leading solution for real-time social media listening and reporting, today announced the expansion of its sentiment analysis feature to include 14 new languages, including Spanish, Portuguese, German, French, Arabic, and Russian. This expanded language set gives brands additional ways to visualize and analyze vital social media conversations.
“The social world is a melting pot of culture and language. Before today, we could only analyze sentiment in one language, English. Now our customers can listen and draw sentiment-related insights in 15 different languages,” said Brett Allred, COO of NUVI. “Imagine having the ability to compare the sentiment of Spanish conversations and contrasting them between the numerous countries whose primary language is Spanish. This type of sophistication provides a whole new level of insight for marketers both nationally and internationally.”
NUVI enhanced its sentiment analysis tool to help companies manage the influx of online content from users with diverse primary languages. The updated feature works by analyzing the emotion surrounding a comment, tweet or post and displaying the sentiment in a variety of visually intuitive dashboards. This update gives an instantaneous display of brand or product satisfaction in real-time. The expanded offering also eliminates the need for organizations to manually search each comment or post as they determine the emotional significance. Brands are now able to identify and react to polarizing comments and insights in real-time. This added level of engagement ultimately increases a brand’s ability to engage with key audiences all over the world.
“We went to great lengths to enhance the sentiment analysis feature because we know the importance of instant feedback and the need to truly understand one’s customer base,” Allred continued. “Now, with the ability to gain a deeper level of understanding, companies and their customers are going to be infinitely more connected.”
NUVI analyzes data from numerous sources, including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, Flickr and more than 3 million RSS feeds. The data NUVI gathers is then presented in a visually intuitive, real-time display of conversations that measure influence and sentiment, allowing users to immediately engage their detractors and supporters as well as analyze the success of their advertising, public relations and marketing campaigns.
To learn more about the benefits of NUVI, visit www.nuvi.com.
About NUVI
NUVI is a real-time analytics platform focused on social media listening, engagement, and reporting. NUVI's web-based software platform makes social conversations actionable and insightful using elegant dashboards and unique visualizations. Spun out of creative agency Struck in 2011, NUVI is rapidly becoming the tool of choice for innovative and socially intelligent organizations and is the exclusive partner in the wire service industry of the world’s leading commercial newswire, Business Wire, a subsidiary of Berkshire Hathaway. NUVI reports are a core component of Business Wire’s exclusive GMSM (Global-Mobile-Social-Measurable) service.
