BOSTON--(BUSINESS WIRE)--Today the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2015 MITX Awards, the largest and most prestigious annual awards competition in the country for marketing and technology innovation. The 30+ categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Finalists (listed below) competed in the first round of judging and were assessed on their project’s innovation, value, storytelling and impact. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX Award categories.
Winners will be announced live at the 19th annual Awards ceremony, on May 14th at the Marriott Copley, a celebration of New England’s thriving digital innovation ecosystem. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards.
“Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,” said MITX President Amy Quigley. “Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.”
The 2015 MITX Awards Finalists are:
B2B Marketing
ISM/CP, PJA Advertising + Marketing,
SapientNitro, White Rhino
B2B Marketing – Website
Boston Interactive, Continuum
Managed IT Services, iMarc, Metropolis Creative, Racepoint Global,
Visual Dialogue
B2C Marketing
C-4 Analytics, Isobar, Primacy, Small Army,
Zipcar
Education Marketing
Boston Interactive, Forge Worldwide,
iFactory, PJA Advertising + Marketing, Primacy, Weymouth Design
Financial Services & Insurance Marketing
AMP Agency,
Liberty Mutual Insurance, SapientNitro, Small Army
Healthcare, Wellness & Pharmaceutical Marketing
Agency
Oasis, DigitasLBi, Isobar, Mad*Pow, NutriSavings, Primacy, Velir and PRB
Nonprofit & Government Marketing
Fenway Health, Hill
Holliday, PJA Advertising + Marketing, Racepoint Global, Verndale
Travel, Entertainment & Leisure Marketing
Charles River
Interactive, Fuseideas, Havas Media, Mediahub/Mullen, Mullen, Traktek
Partners
Best Use of Social
Alex and Ani, AMP Agency,
Mediahub/Mullen, SapientNitro
Best Integrated Media Campaign
Almighty, Havas Media, Hill
Holliday, Mediahub/Mullen, PJA Advertising + Marketing, Racepoint
Global, ShopAdvisor, Starcom USA
Best Performance Marketing Campaign
AMP Agency, Havas Media,
Mediahub/Mullen, OHO Interactive, SapientNitro
Best Digitally-Powered Experiential Marketing
Almighty, AMP
Agency, Arnold Worldwide, Mediahub/Mullen, SapientNitro
Best Mobile Campaign
Fiksu, Mediahub/Mullen, PJA Advertising
+ Marketing, Vivoom
Best Use of Online Video for Content Marketing – B2B
Backbone
Media, Digital Bungalow, PJA Advertising + Marketing, Vistaprint
Best Use of Online Video for Content Marketing – B2C
Arnold
Worldwide, DigitasLBi, iFactory, VideoLink LLC
Best Social Responsibility Campaign
Mullen, PJA Advertising
+ Marketing, Primacy, Raytheon Company, SapientNitro
Best Native Advertising Campaign
Havas Media, Mediahub/Mullen
Best B2B Technology
Gupta Media Holdings, LLC,
KnowledgeVision, LogMeIn, MineralTree, NPR Digital Services, WordStream
Best Consumer Tech that Makes Life Easier
Ayantek, LLC,
Interactions, iSeeCars.com, Lose It!
Best Innovation in Wearables or Connected Device
Empatica,
Primacy
Best Tech Innovation in Shopping & Commerce
BlueSnap,
CashStar, Evergage, ShopAdvisor, Vee24, Yottaa
Best UX
DigitasLBi, ISITE Design, Punchbowl, Inc., Radius
Bank, SapientNitro
Best Work Productivity Technology
Fishnet Media,
Interactions, KnowledgeVision, Massachusetts Technology Corporation,
Smartling, VentureFizz
Most Innovative Ad Technology
Digilant, Ditto Labs, Inc.,
Nanigans, Swirl Networks, Visual IQ, Vivoom
Most Innovative Mobile App
ISITE Design, Lose It!, NPR
Digital Services, Rue La La, TripAdvisor
Most Innovative Mobile Solution
Fidelity Investments,
MediSafe, Qstream, Twitter, Yottaa
Most Insightful: Big Data and Analytics Innovation
Customer
Portfolios, EnerNOC, Mullen, Twitter, WordStream
Game Changer category finalists and winners will be announced onsite at this year’s ceremony.
Visit www.mitxawards.org to learn more about the finalists and to purchase tickets to the May 14th awards ceremony.
About MITX
Established in 1996, MITX -- the Massachusetts
Innovation & Technology Exchange -- is the leading industry organization
bringing together the marketing, technology and design community to
engage to ignite innovation in the business community. Connecting more
than 7,500 professionals in New England, MITX is a dynamic community of
thought leaders and collaborators in search of insight, education and
opportunity. Creator of FutureM, MITX is headquartered in Boston, MA.
For more information, visit http://www.mitx.org/.
