WAKEFIELD, Mass. & MAIDENHEAD, United Kingdom--(BUSINESS WIRE)--SDL (LSE: SDL) today introduced industry specific language platforms to help organizations rapidly and efficiently address the needs of their global customers within the industries they operate. The language platforms, a key extension to the Language pillar of SDL’s Customer Experience Cloud (CXC), can be integrated to provide seamless delivery of global customer experiences. The eight industries include Travel and Hospitality, Finance, Life Sciences, Global Marketing, IT & Software, Manufacturing, eCommerce and Consumer Electronics.
Each industry has its own unique needs and challenges when it comes to language and translation. For example, life sciences companies require high quality, technical translations as they exist in highly regulated markets where an inaccuracy could impact a patient, while travel and hospitality companies must translate billions of words of customer reviews as quickly as possible. Drawing on more than 20 years of experience helping organizations overcome translation challenges, SDL has designed these platforms specifically for the needs of each market.
“With the travel and hospitality industry becoming increasingly digital, we required a translation solution to deliver a high volume of content to customers across the globe in a timely and accurate manner,” said Jean-François Collignon, Experts and Quality Unit Director, Accor. “With SDL, we have eliminated the internal complexities related to comprehensive localization processes while also enhancing the customer experience with immediate, relevant content.”
The SDL industry language platforms are out-of-the-box, industry specific translation solutions comprising both language technology and services which are fully customized for the requirements of each industry to ensure accurate, consistent translations across languages for a more relevant experience. Each platform integrates SDL’s existing translation technology and services and can be further customized to meet a customer’s specific requirements. SDL has deep experience in each of these industries through work with customers including Philips Healthcare, GTA Kuoni, KONE, Philips Consumer Electronics, MAN Group, NTT DOCOMO and more. Leveraging this expertise and first-hand knowledge, SDL has developed the industry specific language platforms to fully optimize the experience for its users.
“As global brands look to differentiate and improve customer experience, relevance is something they need to prioritize,” said Mark Lancaster, CEO, SDL. “Organizations across industries with international customers must have the ability to provide translated content in the timeframe and quality level their customers expect. SDL’s industry specific language platforms help meet this critical demand so customers can access relevant content when they need it, in the right language.”
Each industry language platform provides a tailored solution including the following:
- Pre-defined translation workflows that deal with the most common content types of each industry and the associated review and security issues with each
- Industry specific automated translation that has been individually customized to each market, providing real-time translation of content at a higher quality point than non-tailored solutions and allowing for greater automation of translation and a greater level of engagement with international audiences
- Industry specific terminology pre-populated with common industry vocabulary which ensures organizations are speaking in a language that their customers will relate to and understand
- Specialized translation services delivered by SDL’s in-house, in-country domain expert translators, providing confidence in translation quality for even the most complex subject matters such as medical and finance, and including solutions for written communication, multimedia, international SEO, product testing and quality evaluation
- Customer Journey Analytics that help to track international brand health, campaign and product launch effectiveness and global market opportunities
Learn more about SDL’s industry specific language platforms here and by reading our blog.
About SDL
SDL (LSE: SDL) is the leader in global customer experience. With a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing your brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the top 100 global companies trust SDL to help them create authentic, in-context customer experiences that drive demand and loyalty. SDL brings your brand to the world, and the world to your brand. Learn more at SDL.com. Follow SDL on Facebook and Twitter.
