SAN DIEGO--(BUSINESS WIRE)--A legendary burger deserves a legendary coupon. Jack in the Box® today celebrated its new BUTTERY JACK™ burgers in a BIG WAY, by achieving the GUINNESS WORLD RECORDS™ title and setting the record for the Largest coupon. Measured at a staggering 80 feet tall by 25 feet wide, the world’s Largest coupon was first redeemed for a buy one, get one free (BOGO) Buttery Jack burger by Jack himself, along with members of the Los Angeles community, at Jack in the Box’s Hollywood restaurant.
After redemption, the coupon was proudly displayed at the W Hotel on Hollywood Boulevard for all to see, snap a photo and use. During the festivities, Jack celebrated with fans by giving away free Buttery Jacks, taking pictures and dancing to an epic DJ.
But the fun doesn’t stop there! Now that GUINNESS WORLD RECORDS has officially declared Jack in the Box the record holder for the Largest coupon, it’s time to spread the buttery love! Jack in the Box knows that sharing is caring, so they have made the coupon redeemable at ANY participating Jack in the Box restaurant nationwide by simply showing the cashier a photo of the coupon on your mobile device. Fans are encouraged to share the coupon on social using #WorldsLargestCoupon so their friends can get in on the fun too. The coupon is redeemable now through April 1, 2015.
“We are so excited to celebrate the official GUINNESS WORLD RECORDS title and set the record for the world’s Largest coupon,” said Iwona Alter, Jack in the Box Vice President of Menu Strategy & Innovation. “Creativity and originality are at the core of everything we do at Jack in the Box, and the world’s Largest coupon is an exciting – and HUGE – way for us to share our new Buttery Jacks with as many of our guests as possible.”
The melt-in-your-mouth Buttery Jacks feature garlic herb butter melted on top of a new, quarter-pound signature beef patty, tucked inside Jack’s gourmet signature bun. Guests have two options for their BOGO Buttery Jacks: The Classic Buttery Jack features creamy tomato sauce, green leaf lettuce, fresh tomatoes and Provolone cheese, while the Bacon & Swiss Buttery Jack features creamy bacon mayo, hickory smoked bacon and Swiss cheese.
For more information on the world’s Largest coupon and the Buttery Jacks, visit jackinthebox.com, or connect with Jack on Facebook, Twitter, Instagram, YouTube and Vine. Join the conversation using #WorldsLargestCoupon.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states and Guam. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba®, a leader in fast-casual dining, with more than 600 restaurants in 47 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.
About GUINNESS WORLD RECORDS
GUINNESS WORLD RECORDS (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, over 132 million copies – and 3 million e-books – have been sold in 20 languages, in more than 100 countries. Since then, the internationally renowned brand is also available across a number of platforms; GUINNESS WORLD RECORDS global television shows are watched by over 750 million viewers annually, over half a million subscribe to the GWR YouTube channel, the global website receives 14 million viewers annually and has over 8 million fans on Facebook.