Sports Authority Launches New Plus-Size Active Apparel for Women

Aspire and Alpine Design apparel is now available in plus sizes, exclusively at Sports Authority

ENGLEWOOD, Colo.--()--Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, today announced the launch of new plus-size apparel in their exclusive Aspire and Alpine Design lines. The new collection was created specifically for women looking for stylish, affordable and cross-functional yoga and outdoor apparel that can be worn with confidence. The full product assortment is now available exclusively at select Sports Authority stores and online at sportsauthority.com.

“We are thrilled about the launch of our new plus-size apparel line,” said Stephen Binkley, Executive Vice President and Chief Merchandising Officer of Sports Authority. “Our plus-size customers have been asking for great fitting activewear and sportswear in extended sizing, and we are happy to accommodate this request by offering trend-right functional options at affordable prices.”

Both apparel lines are designed to fit perfectly, look great and be layered to create complete head-to-toe outfits. With moisture-wicking comfort stretch fabric, each piece ensures the wearer will stay comfortable and confident throughout the day.

Aspire plus-size has been developed with the casual athleisure customer in mind. Focusing on comfort and style, the Aspire line includes fashion essentials highlighted across tanks, tees, capris, pants and layering pieces. Available in sizes 1X–3X, with an average price point of $39.

Alpine Design offers apparel with UPF protection, adding functionality for a variety of outdoor activities. The line features core tanks and tees, button-down sun shirts, casual shorts and capris, tech skorts and convertible maxi dresses, with an average price point of $35 per piece. This line will feature sizes 1X–3X for woven and knit tops, and sizes 16W–24W for casual and technical bottoms.

To shop the entire plus-size collection online, visit sportsauthority.com.

About Sports Authority

Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 462 locations across 41 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information, or to shop online, visit sportsauthority.com. Follow Sports Authority on Facebook facebook.com/SportsAuthority and Twitter twitter.com/SportsAuthority.

Contacts

Media:
ICR
Janet Reinhardt, 646-277-1225
sapr@icrinc.com

Release Summary

SPORTS AUTHORITY LAUNCHES NEW PLUS-SIZE ACTIVE APPAREL FOR WOMEN

Contacts

Media:
ICR
Janet Reinhardt, 646-277-1225
sapr@icrinc.com