NEW YORK--(BUSINESS WIRE)--SFX Entertainment, Inc. (NASDAQ:SFXE) today announced T-Mobile US, Inc. (NYSE:TMUS) as a Charter Partner for its Beatport music streaming service. This is an expansion of T-Mobile’s innovative relationship with SFX and will provide fans with music streaming through the Beatport service this festival season - all without burning their 4G LTE data. T-Mobile will also be integrated prominently throughout the new Beatport with its own profile page and playlist highlighting exclusive benefits for their customers including music downloads at no additional cost and access to event tickets.
This expanded relationship builds upon a program announced in June 2014, when T-Mobile became the exclusive mobile partner to SFX in the USA and was a leading sponsor of three of SFX’s most iconic festivals: TomorrowWorld in Chattahoochee Hills (Atlanta), GA; Electric Zoo in New York City; and Mysteryland in Bethel Woods, NY, held on the grounds of the original Woodstock festival. As part of the newly expanded sponsorship, T-Mobile customers will also receive exclusive and unique benefits at 30 SFX festivals and events in the US this year.
T-Mobile will sponsor five festivals produced by Disco Donnie Presents this summer; the React Presents festivals Spring Awakening in Chicago and Summer Set in Somerset, WI; Life In Color’s tour, scheduled for more than two-dozen U.S. cities; and live festival video coverage from a number of SFX events in 2015.
“Our focus at SFX is to deliver the best in music, festivals and events to fans wherever and whenever they want it and T-Mobile is the perfect partner for that,” said Tim Crowhurst, President and Head of Strategic Development at SFX Entertainment. “This expanded program will let us share incredible new music and experiences with all fans of electronic music, without impacting data limits, consistent with the values of America’s Un-carrier.
“At T-Mobile we believe music should be without limits and our customers can stream all the music they want and never have to worry about excess data charges. By working with SFX, we’re taking that passion for music to the next level and giving our customers more access than ever to the music they love,” said Mike Belcher, Vice President of Sponsorships and Events at T-Mobile.
About SFX Entertainment
SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance, Awakenings, and React Presents, as well as the innovative ticketing service Flavorus.
SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets.
Forward Looking Statements
This press release contains forward-looking statements regarding our business strategy and plans, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: our ability to integrate the companies we have acquired and plan to acquire in the future; our belief that the EMC community will grow; our ability to increase the number of festivals and events we produce and their attendance; our ability to pay our debts and meet our liquidity needs; competition; our ability to manage growth and geographically-dispersed operations; and our ability to grow our online properties. We refer you to the documents we file from time to time with the U.S. Securities and Exchange Commission, specifically the section titled “Item 1A. Risk Factors” of our most recent Annual Report filed on Form 10-K and Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K, which contain and identify other important factors that could cause actual results to differ materially from those contained in our projections or forward-looking statements. In addition, any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update these statements as a result of new information or future events, except as required by law.