NEW YORK--(BUSINESS WIRE)--Rabobank has published a new report on the global wine industry, with an outlook on supply, demand and pricing in key markets worldwide.
In the report, Rabobank’s Food & Agribusiness Research team says that the U.S. wine market remains exciting, with continued growth in demand for premium wines – but that wine companies should be prepared for more intense competition in 2015.
Stephen Rannekleiv, senior wine and spirits analyst, said, “Soft demand in key emerging markets such as China and Russia is driving many foreign suppliers to re-focus their efforts on building sales in the U.S. This comes at a time when the U.S. dollar has seen significant strengthening, and California has ample supply after its third large harvest in as many years. As a result, we could see an increase in pricing promotions in the $9 to $20 segments as 2015 progresses. Global wine companies will have to find creative ways to set themselves apart from their competitors.”
Other points in the 2015 wine outlook:
- The U.S. market continues to demonstrate growth in the premium segment, but finding appropriate distribution partners remains a key challenge.
- Wineries looking to build premium brands in the U.S. will need to identify the most appropriate distribution partner, effectively communicate their brand’s unique value, and invest time and resources into building relationships.
- The pricing environment in the U.S. market may become more aggressive in 2015.
For more information please contact the author: stephen.rannekleiv@rabobank.com, +1 212 808 6823
Rabobank’s report on the global wine industry is available to media upon request.
Rabobank Group is a global financial services leader providing wholesale and retail banking, leasing, real estate services, and renewable energy project financing. Founded over a century ago, Rabobank is one of the largest banks in the world, with nearly $1 trillion in assets and operations in more than 40 countries. In North America, Rabobank is a premier bank to the food, beverage and agribusiness industry. Rabobank’s Food & Agribusiness Research and Advisory team is comprised of more than 80 analysts around the world who provide expert analysis, insight and counsel to Rabobank clients about trends, issues and developments in all sectors of agriculture. www.rabobank.com/f&a
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