NEW YORK--(BUSINESS WIRE)--AutoWeb, the fastest-growing automotive search engine, has partnered with adMarketplace, the largest independent search partner marketplace, to provide targeted paid search advertising within AutoWeb search results. AutoWeb captures hyper-targeted queries from millions of in-market auto shoppers and adMarketplace provides relevant offers from automotive advertisers to these consumers.
Since launching this summer, the partnership has been successful. AutoWeb placements drive new customers to adMarketplace advertisers, while adMarketplace delivers revenue growth and actionable data to AutoWeb.
“We are excited to be working with adMarketplace and their advertisers,” added Lon Bollenbacher, chief revenue officer of AutoWeb. “Our rapidly expanding vehicle search engine serves millions of auto shoppers, and adMarketplace helps us target ads to those shoppers. We are committed to delivering high quality, intent-based traffic to advertisers, and matching adMarketplace data insights with our customer intent has been a huge win.”
adMarketplace CEO Jamie Hill said, “Almost every person searching on AutoWeb is looking to buy a car soon. Vertical search engines drive qualified audiences, which result in excellent advertiser performance. Our data shows that advertisers running offers on AutoWeb are hitting or exceeding goals across a variety of performance indicators. We’re thrilled that AutoWeb is part of our network, and we look forward to growing their business substantially.”
About AutoWeb
AutoWeb is the first vehicle search engine with unique social sharing features that make shopping for a car faster and more engaging while enhancing the experience with intriguing and informative content. AutoWeb’s platform enables advertisers to reach car buyers across all makes, models, locations and devices, delivering high-intent car shoppers to automotive-related websites and apps in real-time. Founded in 2013, AutoWeb is headquartered in Miami, has regional offices in Detroit and Los Angeles, and is expanding operations around the world. For more information, visit www.autoweb.com.
About adMarketplace
adMarketplace is the leading search partner marketplace for results-driven advertising outside of Google and Yahoo/Bing. Named one of New York's fastest growing companies for two years running, adMarketplace delivers performance traffic to large, data-savvy marketers and their agencies. Its Advertiser 3D platform is the only pay-per-click platform that allows advertisers to bid by individual traffic source and device type. For more information, visit www.admarketplace.com.
