NEW YORK--(BUSINESS WIRE)--American Express (NYSE: AXP) will serve basketball fans and the city of New York an unparalleled NBA All-Star 2015, bringing them closer to some of their favorite NBA stars and providing them with exciting live and digital experiences to celebrate one of the biggest sporting events of the year.
“American Express welcomes NBA All-Star 2015 to its hometown with innovative programs that brings to life the brand’s commitment to service,” said Deborah Curtis, vice president, global partnerships and experiential marketing, American Express. “We’ve pioneered interactive technology that gives fans around the world a new perspective on some of their favorite players’ basketball moves and personal journeys from the sidelines to the court, plus we continue our legacy of providing Card Members access to exciting events and customized offers. We’re committed to creating once-in-a-lifetime experiences that deepen every fan’s love of the game.”
To celebrate NBA All-Star 2015, American Express is announcing a series of new programs that bring the love of basketball to the digital world, the mobile phone, the in-venue experience and the concert hall.
AMERICAN EXPRESS PIVOTSM
Today, American Express launches American Express PIVOT; an innovative digital video experience giving basketball fans a never-before-seen perspective of NBA stars John Wall, Anthony Davis, LaMarcus Aldridge and Mason Plumlee. Hosted on American Express’ destination for behind-the-scenes basketball content and access to NBA players, “Home Court AdvantageSM,” American Express PIVOT gives fans a closer look at every angle of these players’ signature move using state-of-the-art, wrap-around camera technology allowing fans to customize their virtual viewing experience. Fans can also learn about the pivotal moments in the players’ basketball careers that ultimately shaped their signature move. A narrative film with each player was created to explore their personal journey as they strived for success both on and off the court.
American Express PIVOT is accessible via desktop, tablet and mobile at AmexAllStar.com. Those attending NBA All-Star 2015 will be able to experience American Express PIVOT technology on 103-inch, NBA player-sized screens immersing them in the movements of each player. Fans can explore American Express PIVOT at NBA House, located in Skylight at Moynihan Station, off W. 33rd in Manhattan through February 16, and in Brooklyn on the Barclays Center’s main concourse through spring 2015.
BROOKLYN eWALLET AND MOBILE OFFERS
American Express is making spending around NBA All-Star 2015 easier for fans and more rewarding for Card Members by using its latest digital payment innovations. Fans attending NBA All-Star 2015 events at Barclays Center can use their smart phones to purchase any concession food and drinks with the Brooklyn eWallet housed in the Brooklyn Nets App, available for free download for both iPhone® and Android™ platforms. Guests can store up to 10 credit, charge or debit cards, from any issuer, in their eWallet and pay at a participating concession stand in Barclays Center with a quick scan.
American Express® Card Members will also have access to unique savings from top brands like adidas and The Harman Store, in addition to local NYC businesses like City Crab, Duke’s and Big Daddy’s, thanks to Amex Offers. Eligible Card Members can take advantage of these Amex Offers by going to amexoffers.com, or by connecting an American Express Card with Facebook to enroll in the offers at amex.co/facebook. Savings are delivered to enrolled Card Members as statement credits on their monthly bill – no coupons required.
THE CENTURIONSM SUITE AND PLATINUM ENTRANCE AT BARCLAYS CENTER
American Express will unveil The Centurion Suite at Barclays Center at NBA All Star 2015 in advance of the official opening on March 2, 2015. The Suite brings a new level of service and experience to Platinum Card® and Centurion® Members attending sports and entertainment events at the Barclays Center. The Centurion Suite is an extension of The Centurion Lounge, American Express’ airport lounge network.
Located on the east end of Barclays Center, Platinum Card and Centurion Members will have complimentary access to The Centurion Suite, which offers an elevated design, prime-viewing, enhanced food and beverage purchase options and charging stations. In addition to the new Centurion Suite, American Express is also announcing the newly created American Express Platinum Entrance located on the north side of Barclays Center, which will allow all Platinum Card, Business Platinum Card, Centurion and Business Centurion Members expedited access to enter the venue.
The Centurion Suite at Barclays Center is the second of its kind, with the first location open at the Staples Center in Los Angeles, CA. Visit americanexpress.com/platinum or open.com/businessplatinum for more information about the Platinum Card.
AMERICAN EXPRESS ALL-STAR LIVE AT HAMMERSTEIN BALLROOM
American Express is partnering with Turner Sports and the NBA to give basketball fans at NBA All-Star 2014 the ultimate music meets basketball experience by hosting two concerts as part of American Express All-Star Live at Hammerstein Ballroom. On Thursday, February 12, the chart-topping band Fall Out Boy will perform live from the venue, and on Friday, February 13, rock icon Jon Bon Jovi will perform. Additionally, footage from both performances will be featured nationally within TNT’s exclusive broadcast of NBA All-Star 2015.
As the Official Credit Card of the NBA, WNBA, and NBA D-League, American Express provides Card Members with exclusive experiences and access to regular-season and playoff games, along with premier events such as NBA All-Star and the NBA Draft presented by State Farm. Card Members also have access to NBA-themed hospitality events, unique NBA content, exclusive offers through team partnerships, and opportunities to meet NBA players and legends. For more information on upcoming packages, tickets and offers, please visit americanexpress.com/entertainment and NBATickets.com.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
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