SAN FRANCISCO--(BUSINESS WIRE)--PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, announced today an exclusive collaboration with Kelly Slater, the 11-time world surfing champion. Inspired by Slater’s genuine passion and commitment to global conservation, this home furnishings collection will be made with sustainable materials and recycled fabrics. This capsule collection will be Slater’s debut into home furnishings. Product categories will include furniture, bedding, lighting, wall art and decorative accessories for tweens and teens. The collection of more than 40 pieces includes furniture built with FSC certified wood, rugs made with recycled fabrics and bedding using 100% organic cotton. The Kelly Slater for PBteen collection will launch on PBteen.com in early April 2015.
"I'm really excited to be working with PBteen on this project,” said Kelly Slater. “While they’re not part of the endemic surf market, I'm honored that PBteen has seen me as someone who can help a broader audience understand the need to use recycled, repurposed and organic materials. Global conservation is a focal point of the capsule collection and it falls right in line with the change and direction I’m working towards, on a professional and personal basis. In collaborating with PBteen, we are creating a subtle and natural feel with this collection - something that has an authentic appeal for teens and their parents alike.”
“We are thrilled to collaborate with Kelly Slater on this collection as there isn’t a better ambassador for the surf lifestyle,” said Sandra Stangl, President, Pottery Barn Brands. “As a mother with two teen-aged kids who are avid surfers, I have seen the rise of the surf lifestyle up close and feel this is not just a trend, but a movement that is here to stay. While collaborating with Kelly, he challenged our team to bring sustainability to every part of the Kelly Slater for PBteen collection. We are proud to say this is the most environmentally responsible collection we have brought to market to date. We believe it’s very empowering to show tweens and teens, regardless if they surf or not, that they can make a difference for the world’s resources by being mindful of their personal choices.”
Launch Details:
- Follow PBteen on Facebook and Instagram to get a sneak peek of the Kelly Slater Collection.
- The collection will be available at PBteen.com, featured in the PBteen catalog and in PBteen stores nationwide starting in April 2015.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at nineteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, PBteen ♥ and its blog theStyleHouse. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 603 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines.
ABOUT KELLY SLATER
Kelly Slater is the best competitive surfer of all time. He has garnered an unprecedented 11 WSL World Championships, 54 World Championship Tour victories, and 2 X-Games Gold Medals, totaling over 20 years of dominance. Aside from his competitive accomplishments, Kelly’s free-surfing, out-of-the-box maneuvers, and spontaneous approach to surfing continue to change how people surf and view the sport. Kelly has not only changed the sport forever, but has also redefined the archetype of a surfer through his professionalism, style, and character. He is a true champion considered by many to be the most influential surfer in history.
