DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/7wmmg6/glutenfree_foods) has announced the addition of the "Gluten-Free Foods in the U.S., 5th Edition" report to their offering.
Although market growth has slowed somewhat in relative terms, the appeal of gluten-free foods does not appear to be abating. Over the five-year period ended in 2014, sales of gluten-free products in traditionally grain-based categories posted a compound annual growth rate of 34%.
The gluten-free segment demonstrated growth in several categories during the 2013-2014 period, including pasta, cold cereal, baking mixes, and frozen bread/dough, even though overall sales in those categories dropped slightly.
Driving the increased sales of gluten-free products are an escalating prevalence of health problems associated with diet; more and better-quality gluten-free food products and their increasing availability in mainstream retail channels; and favorable rulings on the definition of gluten free by the FDA. There is a slight drag on sales among consumers who are disappointed in the benefits derived from a gluten-free diet, although such disappointments are typically the result of misconceptions about gluten-free foods.
Despite the increase in demand, the leadership arena for gluten-free foods is still largely populated by specialty marketers, the vast majority of which compete in the Salty Snacks category. The diversified, multi-national conglomerates that otherwise dominate the food industry at large have only a limited presence in the gluten-free market, although that presence is clearly on the rise.
Analysis of gluten-free foods focuses on traditionally grain-based products in the following categories:
- Salty Snacks
- Crackers
- Pasta
- Bread
- Cold (ready-to-eat) Cereal
- Cookies
- Baking Mixes
- Frozen Bread/Dough
- Flour
Sales and market size data sources include:
- A proprietary Packaged Facts national online consumer survey conducted in July/August 2014
- IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more
- Simmons National Consumer Survey from Experian Marketing Services
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: The Products: What Is Gluten, and Why Avoid It?
Chapter 3: The Market: Sales, Trends, Opportunities
Chapter 4 Key Points
Chapter 5: The Marketplace: Retail and Foodservice Trends
Chapter 6: Products and Ingredients: News, Trends, Innovations
Chapter 7: The Consumer: Opinions, Preferences, Influences, Behaviors
For more information visit http://www.researchandmarkets.com/research/7wmmg6/glutenfree_foods
