AHLEN, Germany--(BUSINESS WIRE)--This year LR Health & Beauty Systems GmbH celebrates its 30th anniversary. Since its foundation in 1985, the Ahlen-based company has become one of the world's leading suppliers of premium health and beauty products in direct sales. The original idea was to sell high-quality perfumes at affordable prices through external and independent sales partners. This laid the foundation for LR. Today, the comprehensive range offered by LR includes perfumes, dietary supplements as well as personal care and decorative cosmetics. LR is a dedicated expert for aloe vera and anti-ageing products, which make up two of the company's core segments. With an annual harvest of 4.2 tonnes of aloe vera, which corresponds to around 24 million leaves of the lily of the desert, LR is one of the world's largest manufacturers of aloe vera products. Over the last three decades, the company has not only continued to extend its product portfolio but also responded to social trends and changes through strategic realignment. The most recent example is the new customer online shop which was launched in Germany in 2014 and offers end consumers the possibility to order LR products 24/7.
More quality in many respects
LR's company motto is "More quality for your life." The slogan reflects a product-based commitment to performance and, at the same time, a fundamental component of LR's business model. Patrick Sostmann, Management Spokesman of LR, said: "With our high-quality products from the beauty and health sectors, we wish to contribute to making life more beautiful and even more worth living for everyone. In addition, our direct sales model gives people an opportunity to improve their standard of living." To date, more than 300,000 registered independent sales partners and customers worldwide have seized this opportunity. In their daily work for LR, they can count on the support and advice of more than 1,100 LR employees, more than 600 of which at the Ahlen headquarters. Here, the company has set up its research and production site of more than 80,000 sqm.
Sustainable growth through investments
Currently, LR has a market presence in around 30 countries and continues to focus on sustainable, international growth. This includes the consistent development of growth markets such as Russia and France as well as the creation of new market opportunities, for instance in Eastern Europe. In its German home market, LR aims to maintain and consolidate its leadership role. Growth and success are based on investments in high-quality products and co-operations with international stars such as Bruce Willis, Karolina Kurkova and Guido Maria Kretschmer. LR also attaches great importance to training and advanced training programs for its sales partners. "We want to facilitate the work of our sales partners to the greatest possible extent by supporting them with all resources available to us," said Patrick Sostmann. Therefore, a fair and transparent remuneration model are as natural for LR as is individual support of the sales partners by means of customized training programmes at the LR Academy, which was established especially for this purpose.
Responsible leadership
Stringent internal monitoring and independent lab service providers like SGS INSTITUT FRESENIUS and Dermatest guarantee product quality. On all levels, from research and development to production through to shipment, the company has committed itself to the conservation of resources and environmental protection. LR does not test its products on animals and invests in ecologically-friendly production processes and energy-saving logistics solutions. In order to remain a trendsetter in the industry, the company management is actively involved in leading associations of the individual industries.
Every parcel helps children in need
The motto "More quality for your life." is also reflected in LR's social commitment. In 2009, employees of the company founded the charitable association "LR Global Kids Fund" (LRGKF) which provides support for children in need. In order to be able to offer swift assistance, LRGKF has established co-operations with local organisations in the respective countries. The association supports the children’s “Lunch Club” restaurant in Ahlen/Germany, for instance. A part of the funds is raised through the 2.7 million parcels which are shipped to sales partners and customers every year. A fixed amount for every parcel goes to LRGKF. In addition, the association can already count on the support of a great number of LR sales partners.
LR Health & Beauty Systems GmbH
Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Germany produces and markets more than 600 health and beauty products in around 30 countries. This includes body care and cosmetic products, perfumes and dietary supplements. In the fragrance segment, the company, which was founded in 1985, cooperates with celebrities such as Bruce Willis, Karolina Kurkova and Guido Maria Kretschmer. With more than 1,100 employees and around 300,000 registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. Since 2014, in Germany, LR products can be ordered 24/7 from the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. In 2009, LR employees established the LR Global Kids Fund which provides efficient support for deprived children and their families in many different countries around the world in cooperation with local institutions.
