LOS ANGELES--(BUSINESS WIRE)--Saban Brands (SB) today announced the formation of two new units within the company, Saban Brands Lifestyle Group and Saban Brands Entertainment Group. Saban Brands Lifestyle Group (SBLG) was established to drive major expansion within the company’s diverse portfolio of fashion and lifestyle properties. To further solidify the foundation of Saban Brands, the company has simultaneously established Saban Brands Entertainment Group (SBEG) to oversee its entertainment portfolio.
Saban Brands has seen rapid growth over the past year across its portfolio of both entertainment and lifestyle brands. SBLG currently includes Paul Frank, a globally recognized, iconic fashion brand which features artistic designs for the young and young at heart, and recently acquired Macbeth, an apparel, footwear and accessories brand inspired by musicians. SBLG is dedicated to growing its portfolio of owned properties by acquiring a diverse group of consumer, fashion and lifestyle brands. SBLG will be led by Dan Castle, Managing Director of Strategic Business Development, from Saban Brands’ New York office and showroom. Castle will continue to report to Elie Dekel, President of Saban Brands.
“Saban Brands Lifestyle Group's focus is to actively acquire and grow brands that have a passionate consumer following,” said Castle. “SBLG is unique in that our brands will benefit from Saban’s vast resources and global reach.”
Alongside SBLG is SBEG, which includes existing powerhouse brands Power Rangers, Julius Jr. and Digimon Fusion as well as Popples, Luna Petunia and Emojiville in development. SBEG will continue to dedicate itself to developing innovative content that resonates with consumers across all media platforms.
“We have proven our approach to brand management and expansion, so these new units were a natural progression for us,” said Elie Dekel, President of Saban Brands, who will oversee the Entertainment Group and lead on the company’s expansion from the Los Angeles headquarters. “With the development of Saban Brands Lifestyle Group and Saban Brands Entertainment Group, we now have the opportunity to further elevate our current and future portfolio of properties in each of these sectors.”
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. SB operates out of its global offices in Los Angeles, New York, London, Shanghai, Hong Kong and Singapore. For more information, visit www.sabanbrands.com.
