HONG KONG & LOS ANGELES--(BUSINESS WIRE)--CINEASIA – RealD Inc. (NYSE: RLD) announced today that it has licensed its Precision White Screen Technology to Harkness Screens International Limited, available exclusively to RealD customers utilizing RealD 3D Cinema Systems.
Precision White Screen Technology used for cinema projection combines 2D white screen performance with the ability to project polarized 3D images. Designed to deliver enhanced 2D and 3D presentations with wide viewing angles similar to white screens of equivalent gain, Precision White Screen Technology features edges substantially brighter than a standard silver screen. The improved screen efficiency results in up to 40% more total light coming off the screen, providing more uniform brightness than a standard silver screen. Precision White Screens also feature a smooth, white surface, which generates better image contrast for improved image quality in 2D and 3D.
“We look forward to partnering with Harkness Screens as they continue to lead the way in screen technology for cinema and live events. This partnership will enable more cinema-goers to enjoy our high quality cinema experience,” said Robert Mayson, Managing Director of RealD Europe Ltd.
Precision White Screen Technology delivers high quality 2D and 3D images with better brightness uniformity for an exceptional image on screen. With up to a forty degree half gain angle, optimal reflection performance can be designed for individual auditoriums depending on screen size and curvature; high gain for extra brightness or broader distribution of light for wider viewing angles.
“We are excited to partner with RealD, enabling us to deliver a bright, uniform picture that is ideal for premium viewing of both 2D and 3D content, on our market-leading product. We look forward to offering RealD customers the highest quality movie going experience,” said Mark Ashcroft, CEO of Harkness Screens.
RealD is the world’s most widely used 3D cinema technology with approximately 26,000 auditoriums equipped with RealD 3D by approximately 1,000 exhibitors in 73 countries around the world (as of September 30, 2014).
About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.
RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at www.reald.com.
About Harkness Screens
Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications.
With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.
Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide. For more information, visit the Harkness Screens web page at www.harkness-screens.com.
Cautionary note on forward-looking statements
This press release includes forward-looking information and statements, including but not limited to: statements concerning the license and commercialization of Precision White Screen Technology with Harkness Screens International Limited. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause actual results to differ materially from the results discussed in the forward-looking statements.
RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.