HAMBURG--(BUSINESS WIRE)--Expanding upon the success of its Dole Earth online platform with conventional bananas and pineapples, Dole Europe announced today the extension of the website to organic bananas. All Dole branded organic bananas imported to Europe will carry a newly designed fruit sticker featuring a 5-digit farm code which will allow consumers to trace their fruit back to the farm where it was produced. Visitors will then be offered an opportunity to take an online interactive tour of an organic banana farm and learn more about the people and farms growing the fruit.
“Consumption of organic bananas is increasing across Europe and we see great consumer interest in knowing more about organic agriculture,” said Xavier Roussel, Communication and Marketing Director at Dole Europe. “Our website is taking consumers behind the scenes to discover the people behind the fruit, as well as the challenges that farmers face in producing the highest quality fruit”.
The site offers a wide range videos covering various environmental and social aspects of organic banana production. The quality and content of those videos have recently been recognized with a Gold Dolphin Award by the Cannes Corporate Media & TV Awards for the film “Pure Nature” depicting the work of Felix Ortega, a small organic banana farmer in the Ecuadorian Highlands.
Dole is the world leader in production and distribution of organic bananas. Dole launched organic banana production in 1996 in Honduras and currently owns organic farms in Ecuador and Peru. In addition, Dole sources organic bananas from various growers in Ecuador, Peru, Colombia, Mexico and the Dominican Republic.
Dole Earth organics will start in week 48 from all its Latin American sources with redesigned boxes, stickers and consumer bags. Its launch will be supported by in-store promotions. The Dole Earth website is available in 7 languages.
About Dole Europe: Dole Europe is the European division of Dole Foods, one of the world’s largest suppliers of fresh fruit and vegetables. Dole Europe imports a wide range of fresh fruit and vegetables from both Dole Food Company’s own farms and independent growers from all over the world. Dole Europe also provides retailers with innovative solutions for services and products. Its network stretches from Scandinavia to South Africa, from Italy to Russia and the Middle East. More information at www.dole.eu.
