DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/c68z7h/consumer_trends) has announced the addition of Canadean Ltd's new report "Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Fragrances Market" to their offering.
Understanding Consumer Trends and Drivers of Behavior in the US Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
- Innovative products and the growing importance of grooming are driving Fragrance demand in the US
- Women and Early Young Adults enjoy the most Fragrance occasions in the US
- US males are 'heavy frequency' consumers of Fragrances
-
Busy consumers will drive the demand for exotic scents, as they look
for new experiences from Fragrance consumption
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the US Fragrances Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Key Topics Covered:
Definitions
Market context
Demographic cohort consumption patterns
Consumer trend analysis
Innovation examples
Recommended actions
Appendix
Companies Mentioned:
- Affliction
- Bentley
- Bike
- Boss
- Britney Spears
- Calvin Klein
- Chanel
- Dolce and Gabbana
- Escada
- Giorgio Armani
- Jennifer Aniston
- Juicy Couture
- Maurer and Wirts
- Ralph Lauren
- Reminiscence Paris
- Serge Lutens
- Talbots.
For more information visit http://www.researchandmarkets.com/research/c68z7h/consumer_trends
