SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Pei Wei, the fast-casual restaurant known for its bold, fresh and affordable menu items, is expanding its sushi offerings with the introduction of Sushi Crunch Rolls available now for a limited time. The new Crunch Rolls join other menu items like Small-size salads and wok-fresh entrees perfect for quick occasions and for those looking for lighter options.
Available in Teriyaki and Wasabi, Pei Wei’s new Crunch Rolls are topped with tempura flakes to pack the ultimate crunch. Like the Mango California Roll and Spicy Tuna Roll, the Crunch Rolls are affordably priced for any appetite. Pei Wei fans can add four rolls to any entrée salad or wok-fresh entrée for $3.29 or order eight rolls for $5.99 to enjoy as an entrée or starter.
“We’ve received tremendous feedback for our sushi as a light meal or as a compliment to our entrées and salads,” said Ralph Bower, CEO of Pei Wei. “Our Crunch Rolls give diners more exciting menu options to experience the unique flavors they’ve come to expect from Pei Wei.”
The new Crunch Rolls join Pei Wei’s sushi menu, which include a Mango California Roll and Sriracha Spicy Tuna Roll, adding crunchy twists on classic sushi favorites:
- Teriyaki Crunch Roll: This roll packs flavor and crunch together with Premium Pacific krab, sweet mango and tempura flakes, all drizzled with sweet teriyaki and wasabi aioli.
- Wasabi Crunch Roll: Fans will love this crunchy and spicy Ahi tuna roll filled with cucumbers, scallions, rice and sesame seeds and then drizzled with sweet teriyaki sauce and wasabi aioli.
Pei Wei Calls For #CrunchTime Tips
To celebrate the launch of its Crunch Rolls as the ultimate quick and flavorful crunch-craving bite, Pei Wei is unveiling a sweepstakes to celebrate Crunch-timers – those who excel in pressure-packed situations. Pei Wei is inviting final-exam-cramming students, clutch-performing athletes, multi-tasking holiday shoppers, and all other Crunch-timers to share their best tips for staying focused and energized during their biggest Crunch Time moments.
By submitting their Crunch Time tips online, Pei Wei fans will automatically be entered into a drawing for Pei Wei prizes, including a daily giveaway of a $25 Pei Wei Gift Card and ten grand prizes of free Pei Wei for a year.
Fans can enter the #CrunchTime sweepstakes at crunchtime.peiwei.com from now through December 14. Fans will earn an additional chance at winning both the daily and grand prize by sharing the sweepstakes after entering. See Official Rules for details.
For more information and online ordering, visit Pei Wei at www.peiwei.com, and for ongoing news and special offers, follow Pei Wei on Facebook and Twitter.
About Pei Wei
Pei Wei Asian Diner, owned and operated by P.F. Chang’s China Bistro, offers a menu of fresh, high-quality Asian cuisine featuring 35 bright, flavorful hand-cut ingredients. The restaurant provides a lively, casual dine-in experience as well as the flexibility, speed and convenience of take-away service to provide guests tasty options for a quick, light lunch or relaxing dinner. Pei Wei Asian Diner serves freshly prepared, wok’d-to-order dishes with Asian inspiration in a comfortable, modern diner environment. Pei Wei currently operates in 192 restaurants in 25 states. For more information, visit www.peiwei.com.