NEW YORK--(BUSINESS WIRE)--Sailthru, the leader in driving customer lifetime value through personalization, today announced, Sailthru Sightlines, at the company’s inaugural customer conference, Lift. Sailthru Sightlines predicts the behaviors of every user and is specifically built to meet the unique needs of ecommerce and media companies.
Sailthru Sightlines allows clients to accurately identify their most valuable customers and anticipate their specific actions. A wide range of behavioral variables can be predicted. For example, Sailthru Sightlines predicts which customers will likely purchase, when they are likely to do so and at what price point for ecommerce companies. For media companies, the solution reveals customers likely to engage and the volume of pageviews they can expect among other key revenue- and engagement-related metrics. From these insights, brands then use Sailthru’s omnichannel personalization technology to automate communications to these high value customers, while suppressing messages to those who are predicted as most likely to opt-out of or ignore communications. The net effect of Sailthru Sightlines is higher lifetime value, increased engagement and enhanced message deliverability.
“For as long as marketers have communicated with consumers they’ve been looking at historic data on the performance of those messages. This report-based model, perpetuated by legacy vendors in the space, has proved not only inaccurate but also insufficient given today’s rate of change in both consumer engagement and brand strategy,” said Neil Capel, CEO and Founder, Sailthru. “With Sailthru Sightlines we’re freeing marketers from slow, iterative processes and enabling our clients to stop asking, ‘what did my customers do?’ but rather, ‘what will my customers do next?’. This is a transformative moment for ecommerce and media brands as they defend and grow their competitive advantages.”
Currently in private beta with thirteen Sailthru clients including Rent the Runway, Paperless Post and Frank & Oak, Sailthru Sightlines uses over three million predictive models to analyze billions of user data points per client, per day. These models are generated on a daily basis and are calibrated and tested for each client to reflect their unique business models and trends in individual user behavior. This results in proprietary predictive algorithms that are both extremely accurate and flexible enough to evolve alongside Sailthru clients and their customers.
“We built Sailthru Sightlines to harness the constant stream of data points that consumers offer today’s marketers as they move through their individual customer journeys. Sailthru Sightlines analyzes all customer actions, reactions and engagements in real-time. From this, marketers can build a more accurate ROI model and truly deliver the right messages to the right users with limited superfluous or unwanted communications,” said Jeremy Stanley, Chief Data Scientist, Sailthru. “We’ve seen a conflation of terms in recent months between recommendations and predictions - they are categorically not the same. Sailthru was built to deliver personalized content and product recommendations. We’re now a platform that can also predict individual users’ future actions, which is dramatically different from the ‘predictions’ offered by legacy email service providers that are simply aggregating campaign trends. Predicting the future for each user, while a challenge, is well worth the effort.”
About Sailthru
Sailthru, the leader in driving customer lifetime value through personalization, is at the forefront of a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including Mashable, Rent the Runway, Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post and Business Insider.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.
