NEW YORK--(BUSINESS WIRE)--MediaLink, the leading strategic advisory firm serving companies at the convergence of media, marketing, technology and entertainment, today announced that Daryl Evans has joined the company in the newly created role of Senior Vice President, Mobile, Media and Advertising Strategy. Evans most recently served as Vice President, Consumer Advertising and Marketing and Communications at AT&T.
“Daryl could not be better suited to lend institutional expertise and operational guidance to our growing roster of client partners,” said Michael Kassan, Chairman and CEO, MediaLink. “Not only was Daryl responsible for one of the top ten advertising budgets in the U.S.; his innovative approach to marketing and media helped to establish AT&T as the leader in its segment.”
Daryl adds deep experience to a variety of practice areas at MediaLink: mobile marketing, media strategy and sports marketing, among others.
Evans joined AT&T in 2001 to spearhead the launch of Cingular Wireless during its founding year. In 2007, AT&T absorbed the Cingular brand at which point Evans’ responsibilities expanded to include consumer advertising as well as marketing communications and merchandising for their suite of consumer products including AT&T Wireless, U-verse TV and connected wireless products. Evans was a key leader in the successful execution of AT&T’s media strategy, and adding social and mobile into the company’s overall marketing mix.
“MediaLink is building the most important advisory firm in the industry and continues to add practice areas that reflect the changing needs of the marketing and media ecosystem,” said Evans. “I am thrilled to be joining the team during this exciting time.”
“Daryl is an accomplished industry pioneer with proven success in mobile marketing, media strategy and advertising. His expertise is invaluable as we cement our position as the go-to company for marketers, media, technology and entertainment executives and everyone who does business with them,” says Wenda Harris Millard, President and COO, MediaLink. “Daryl is a fantastic cultural fit and great addition to the team.”
Before joining AT&T, Evans served as Managing Director for Randstad, the third largest employment company in the world. Prior to that, Evans held multiple senior roles at McCann-Erickson Worldwide during which time he managed accounts such as Coca-Cola, Motorola, and Georgia-Pacific. His teams have won numerous industry awards including Cannes Lions and Effies.
Evans serves on the Board of Directors for the American Advertising Federation, the Board of Visitors of the University of North Carolina at Chapel Hill, the College Football Hall of Fame and is a trustee and the immediate past Chairman of the Chick-fil-A Peach Bowl. Evans holds an MBA from Harvard Business School and B.S. in business administration from the University of North Carolina.
Evans will establish and lead MediaLink’s Atlanta office, which becomes the fourth location in the U.S. for the firm. His appointment is effective immediately.
For more information on MediaLink, please visit: www.medialink.com
About MediaLInk
Founded in 2004, MediaLink provides strategic advisory and implementation services to companies at all stages of the business life cycle at the convergence of media, marketing, technology and entertainment. In addition to developing, refining and executing strategies that drive competitive advantage and business acceleration for its partners, the company has diversified its product suite to include executive search, conference programming and event production. MediaLink’s client partners are companies in the Fortune 500, media, entertainment and emerging technology companies, and private equity and venture capital firms. With headquarters in New York and Los Angeles, MediaLink is led by Michael Kassan and Wenda Harris Millard alongside a team of 70+, including senior executives with deep and broad operational expertise in their respective fields.
