PETALUMA, Calif.--(BUSINESS WIRE)--CamelBak® introduces Forge™, an innovative and premium travel mug with a self-sealing, leak-proof cap that is designed to bring the in-home coffee experience anywhere.
CamelBak recognized a consumer demand for improvement in the travel mug space and engineered a way to bring the in-home coffee experience to life outside the home. Forge’s one-handed, self-sealing drink interface and temperature-sensing design delivers an enjoyable and enhanced experience.
“At CamelBak, we are continuously innovating products, and that’s exactly what we did with Forge,” said Jon Austen, Senior Director of Product Management at CamelBak. “We realized the need for an all-in-one, premium travel mug that reinvents how people enjoy coffee and tea on-the-go. Forge offers an innovative drink interface, aroma enhancing design and easy cleaning for superior ease and enjoyment.”
CamelBak Forge is the first travel mug with a self-sealing cap and lock-open button combination. The self-sealing cap allows for one-handed, spill-proof drinking, while the lock-open button provides an option for frequent sipping and the ability to vent and cool hot beverages. Forge’s innovative technology is housed externally on the lid with no removable parts, allowing for easy cleaning and eliminating sugar and dairy buildup. When removed from the vessel, the seal arms flip up and away from the cap, making the parts easy to wash by hand or dishwasher.
Unique to the category, Forge features a finger loop for a new and convenient way to carry travel mugs no matter how full your hands are. Forge’s sleek design is ideal for anyone on-the-go, and is optimized for cup holders. Engineered with durability in mind, the impact cap withstands drops and prevents damage to the double-wall stainless steel vacuum insulation. Like all CamelBak products, Forge is backed by the Got Your Bak™ Lifetime Guarantee.
Available October 2014, Forge comes in an array of colors to meet any preference and is available in two sizes: 16 ounces (MSRP $30) and 12 ounces (MSRP $29), which fits under most coffee machines.
About CamelBak®
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of products that include everything from technical hydration packs to reusable bottles and individual UV purification systems.
With headquarters in Petaluma, Calif., a wholly-owned and operated reservoir manufacturing facility in Mexico and a distribution facility in San Diego, Calif., CamelBak designs, tests and engineers its products to perform and last a lifetime. CamelBak is owned by Compass Diversified Holdings ("CODI"), and offers products in more than 50 countries. For more information, please visit www.camelbak.com or call 800.767.8725.
