DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/qvcs9l/global_social) has announced the addition of the "Global Social Media Analytics Market By Components, Data Sources, Users - Market Forecasts and Analysis (2014-2019)" report to their offering.
The total Social Media Analytics market to grow from $620.3 million in 2014 to $2.73 billion in 2019, at a CAGR of 34.5% during the forecast period
Organizations can gain competitive advantage by employing social media analytics tools to discover, sort, sift through and analyze the large amounts of data present in social media platforms, in order to obtain capabilities for recognizing patterns in customer sentiment and measure their marketing and branding efficiencies.
The social media analytics market is fast gaining traction which is evident from the recent acquisition of EdgeRankChecker by Socialbakers, Dachis Group by Sprinklr, uberVU by Hootsuite, Integrasco by Confirmit, Kana by Verint to name a few.
Key players such as IBM, SAP, SAS, HP Autonomy, and Simply Measured offer social media analytics products and solutions for enterprises and Small and Medium Businesses (SMBs). Players such as Attensity who, with Collaborate.org, have entered into a strategic partnership to develop customer intelligence on social media platform.
This report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, and best practices in the social media analytics market. The report also examines growth potential, market sizes, and revenue forecasts across different regions as well as industry verticals.
The social media analytics research is a comprehensive study of the global market for social media analytics. The report forecasts the market sizes and trends for social media analytics in the following sub-markets:
On the basis of components:
- Software
- Services (Consulting, Integration, Support)
On the basis of data-source or social media platform:
- YouTube
- Google+
- Others (Pinterest, Tumblr, Flickr, VK, Instagram)
On the basis of users:
- Small and Medium Businesses (SMBs)
- Enterprises
On the basis of industry verticals:
- Automotive
- Banking, Financial Services and Insurance (BFSI)
- Consumer Packaged Goods (CPG)/Fast Moving Consumer Goods (FMCG)
- Healthcare and Pharmaceuticals
- Retail and Hospitality
- Telecom and IT
- Others
For more information visit http://www.researchandmarkets.com/research/qvcs9l/global_social
