NEW YORK--(BUSINESS WIRE)--International Data Group (IDG)—the world’s leading technology media, events and research company—announces the appointment of Dina Roman to the new position of Executive Vice President and General Manager of IDG.TV. Based in New York, IDG.TV is an independent business unit of IDG Communications focused on accelerating the company’s growth in global digital video.
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“Video is one of the fastest growing categories in advertising,” said Peter Longo, Chief Digital Officer at IDG Communications. “At IDG, we're seeing a 50 percent year-over-year growth in video, so I’m confident Dina’s extensive background in sales, platforms and programmatic trading of video will accelerate IDG.TV’s growth as a leading global provider of quality video content and distribution in our industry.”
IDG.TV brings the vast array of digital video from IDG's global network of award-winning technology brands together on a common platform that’s rapidly becoming a top source for tech and product reviews, news, how-tos and tips, car tech, and home entertainment. For advertisers, IDG.TV offers a “brand-safe” environment in which to reach a quality, affluent audience passionate about technological innovations. In her new role, Roman will oversee all aspects of IDG.TV business, including customer relationships, managing the current IDG.TV content team and increasing staffing to position the business for future growth.
Roman brings to her new role over 25 years of experience selling and managing some of the world's most renowned brands, particularly in the interactive arena. She joins IDG from Adap.TV, a video intelligence platform for buyers and sellers across linear TV and digital video that was acquired by AOL. As Senior Vice President of North America, Agency Sales, Roman developed monetization strategies for agencies, trading desks and clients, selling Adap.TV’s video exchange inventory, as well as Adap.TV’s technology and data solutions.
“I’m a strong believer in the power of deep, expert, vertically-oriented content that appeals to consumer passions,” said Roman. “Video is an ideal medium for quick tips, news, product demos and how-tos about all manner of technological innovation. In a world rife with general entertainment content, IDG has had the foresight to leverage its vertical video expertise to inform and inspire its audience. It’s a trifecta, really: IDG.TV appeals to consumers, professionals and advertisers. I look forward to telling that story.”
A long-time pioneer in interactive video, Roman was previously Senior Vice President of Interactive Advertising Sales at Scripps Networks Interactive. She was also an Executive Committee member of the video start-up, Brightcove, and has held executive management positions at Discovery Communications, the Walt Disney Company and The New York Times. Roman is active in industry organizations such as the IAB and OPA and was a steering committee member of the interactive television consortium known as Innovation in Digital Advertising.
About IDG.TV
Launched in November 2013, IDG.TV brings together on a common platform the vast array of digital video from IDG's network of award-winning technology brands currently available in 97 countries. Featuring high production values, compelling topics and deep expertise in the technology vertical, IDG.TV is rapidly becoming a top resource for consumers and business professionals seeking quality short form video on tech news, car tech, how-tos and tips, home entertainment, and product reviews.
About International Data Group
International Data Group (IDG™) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG’s media network features 460 websites, 200 mobile apps and 180 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 570 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC®), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG is available at http://www.idg.com.
