CINCINNATI--(BUSINESS WIRE)--Today, Braun, a member of the Procter & Gamble family, unveiled its new branding campaign – #FaceGreatness with Braun Confidence. The consumer-facing print and TV advertisements – as well as digital video, social marketing, and brand packaging – feature the NFL, as well as Braun’s new U.S. spokesperson, Seattle Seahawks Super Bowl champion quarterback, Russell Wilson. The #FaceGreatness initiative – which began with covert social media “pep talk” engagement with Russell Wilson this week – officially launched today via national print advertising, online videos and digital content on Braun’s website and social properties. The campaign was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness.
After leading the Seattle Seahawks to an impressive win in Super Bowl XLVIII, Russell Wilson is ready for another NFL season and wants men to know that achieving life-long dreams requires preparation and confidence. “Whether on or off the field, I believe the difference between ‘good’ and ‘great’ is determined by your inner belief,” said Wilson. “I remember, as a child, watching my father’s morning shave routine in the mirror, and feeling truly inspired by the confident man I looked up to. He constantly encouraged me to chase my dreams, which is why I am excited to be part of Braun’s mission to give men the same confidence to go out and face greatness every day.”
“Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” said Brian Messerschmitt, Brand Manager for Braun N.A. “We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”
Like Russell, Braun continues to push limits to achieve greatness, engineering some of the most innovative products in the male grooming industry, such as the NEW Series 5. Offering a unique combination of power and precision, Series 5 delivers uncompromising performance without sacrificing skin comfort. Its state-of-the-art technology includes new FlexMotionTec, which delivers significantly more skin contact in problem areas for efficient shaving with less skin pressure; and the new PowerDrive supplies 20 percent more motor power than before, for high-speed cutting even on dense hair. Series 5 is available online and in department, specialty, mass merchandise stores and club stores. For more information, please visit Braun.com or Facebook.
About Braun
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
