GREENWICH, Conn.--(BUSINESS WIRE)--The Well Appointed House http://www.wellappointedhouse.com, the online purveyor of luxuries for the home since 2001, has had a facelift. The e-commerce company relaunched its website last week to the delight of its loyal customer base. The Well Appointed House has long been the destination for style-savvy home décor enthusiasts and well-known interior designers looking to decorate homes, both indoors and out. The new website features a fresh new look with faster load times, an improved checkout with more extensive payment options that now include PayPal with its associated Bill Me Later feature, eCheck and others. “Customers wanting to place larger items can mail a check or pay conveniently with eCheck. Another option available to PayPal customers who have applied is the Bill Me Later credit line, which allows customers to pay in full or spread out payments over time. I felt that we really needed to expand our payment options and make the checkout process much more seamless,” said company owner, Melissa Hawks.
Before the creation of flash sales, there was The Well Appointed House. The company was founded in 2001 by Melissa Hawks while she was working in advertising in New York City. She wanted to bring the chic interior-design looks she was seeing at specialty shops and show houses in the New York metro area to a wider audience across the United States. The company logo embodies the brand: Hortus (Garden), Domus (Home) and Familia (Family) and the product offering includes traditional, transitional and modern items in line with current trends in decorating. Preppy jewelry, pet items, housewarming gifts, children’s décor, baby gifts and luxury items such as tree houses and playhouses round out the mix of over 7,000 products.
“Decorating a home need not be a flash sale event. We’ve long been known as one of the web’s best-kept secrets for decorating. We have sold to numerous A-list celebrities over the years and even to European royalty. Our trade program includes top design names regularly seen in the shelter magazines who have quietly shopped our site for years,” said Melissa Hawks.
The company’s social media has also grown with 45,000+ followers on Twitter (@wellapp) and Facebook (https://www.facebook.com/pages/The-Well-Appointed-House/48191054442 and (https://www.facebook.com/TheWellAppointedNursery) and a daily following on the blog “Living the Well Appointed Life” (http://blog.wellappointedhouse.com). The blog was created as an extension of the retail brand and features a mix of home, lifestyle, fashion and parenting articles and has a strong roster of corporate sponsors.
