DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mjffss/water_purifier) has announced the addition of the "Water Purifier Market in India 2014-2018" report to their offering.
Vendors are investing heavily in R&D to offer the latest technology. The market has seen many innovative applications and solutions such as the mobile water purifier by Eureka Forbes Ltd. called Aquaguard-on-the-go. It is in the form of a sipper, which is loaded with miniaturized water purifier technology. The product provides both convenience and adaptability. In addition, vendors are working to reduce the cost of upgrades and maintenance. Rapidly changing technology and changes in consumer preferences, mean that vendors are forced to deliver innovative water purifiers with high efficiency to survive the commoditization in the market.
The Water Purifier market in India is driven by many growth factors, one of which is an increase in the country's population. India is currently the world's second most populous country with a population of 1.2 billion (2012), just behind China. It is projected to be the world's most populous country by 2025. This is expected to increase the demand for purified and safe water. Furthermore, the report states that one major growth inhibitor is increasing commoditization. Many vendors in the market provide products with similar quality, price, and functionality. In an increasingly competitive market, vendors are forced to resort to price cuts to stand out.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
The Water Purifier market in India can be segmented into three divisions:
- Offline
- UV
- RO
Key Vendors:
- Eureka Forbes Ltd.
- Hindustan Unilever Ltd.
- Kent RO Systems Ltd.
- Tata Chemicals Ltd.
Other Prominent Vendors:
- Hi-tech Sweet Water Technologies Pvt. Ltd.
- Ion Exchange India Ltd.
- LG Electronics Inc.
- Okaya Power Ltd.
- Usha Shriram Brita Pvt. Ltd.
- Whirlpool Corp.
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Market Segmentation by Product
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
- Other Prominent Vendors
For more information visit http://www.researchandmarkets.com/research/mjffss/water_purifier
