Mistic Electronic Cigarettes Makes Indy 500 Debut as Co-Primary Sponsor of KVSH Racing’s No. 11 Indycar

Three Lucky Fans and Their Guests Will Get the VIP Treatment During the Big Race Weekend, Courtesy of Team Mistic

Mistic Electronic Cigarettes is Co-Primary Sponsor for KVSH Racing's No. 11 Car Running in the 2014 Indianapolis 500. (Photo: Business Wire)

CHARLOTTE, N.C.--()--Mistic®, maker of high quality, value-priced electronic cigarettes and vapor products, is making its Indianapolis 500 debut as co-primary sponsor of KVSH Racing’s No. 11 car piloted by four-time Series Champion Sebastien Bourdais. Qualifying in 17th position for the 98th running of the 200-lap race on May 25 with a four-lap average speed of 229.847 mph, Bourdais will be making his fourth appearance at the Indy 500, an event billed as the “greatest spectacle in racing.”

The 35-year-old Frenchman recently put on his strongest performance of the 2014 Verizon IndyCar Series season, finishing fourth in the inaugural Grand Prix of Indianapolis on the newly designed 2.439-mile, 14-turn Indianapolis Motor Speedway road course. Mistic is serving as the co-primary sponsor of the No. 11 car for both the 2014 and 2015 IndyCar Series seasons.

“We’re are thrilled to be part of this historical racing event and continue to root for Sebastien and his talented team as they attempt to make history during one of the most celebrated race events in the world,” said John Wiesehan Jr., CEO at Mistic. “We’re also excited to announce the winners of our Dream Weekend Giveaway, all of whom are super excited to be part of the big race and their stories on why they made the switch to Mistic are truly inspiring.”

Winners of the “Big Race Dream Weekend Giveaway” are: Glenda Eades, Indianapolis, Ind.; Patricia Basset, Clarksville, Tenn.; and Larry Dixon, Lakewood, Calif. Each of the three winners and their guests will receive a VIP package courtesy of Mistic Electronic Cigarettes for the big race weekend in Indianapolis May 24-25. The package includes:

  • VIP team access to the big race in Indianapolis on May 25
  • Guests of Team Mistic at the autograph session on May 24 that includes 33 drivers of the big race
  • Private meeting with four-time Series champion Sebastien Bourdais and an up close look at the Mistic Machine
  • Watch Team Mistic prepare for the big race from behind the scenes in the pits and garage
  • Special guests of Team Mistic during the Jason Aldean concert on May 24
  • Year’s supply of Mistic e-cigarettes
  • Hotel and airfare

Winners of the contest were selected by Mistic after a 30-day entry period. The company received numerous entries from people across the nation that included stories of how they or someone they know switched from traditional tobacco to a Mistic electronic cigarette.

One of the three winners, Dixon, who made the switch to Mistic after smoking traditional cigarettes for about 40 years, said:

“After making the decision to try e-cigarettes, I noticed an improvement within days. I could breathe easier and my clothes did not stink. My stress levels decreased and I am more productive at work and at home, and I don’t feel like an outcast anymore.”

About Mistic

Mistic® electronic cigarettes is a conscious-minded brand of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company’s rechargeable and non-rechargeable e-cigarettes are sold in approximately 40,000 retail outlets and wholesalers across the U.S., including Walmart, Dollar General, Kangaroo Express, Circle K, Hess, Family Dollar, Winn Dixie/Bi-Lo and Food Lion, Hackney, McLane Company, Coremark, Nash Finch, Petrey, expanding to 60,000 stores with the introduction of its Haus™ Personal Vaporizer. Mistic continually works to provide customers with a more enjoyable vaping experience at a price below its competitors and much less than that of traditional cigarettes.

For more information on the company, visit www.misticecigs.com, follow on Twitter @MisticEcig, watch on YouTube, or like on Facebook at MisticElectronicCigarettes.

Contacts

PondelWilkinson
George Medici | gmedici@pondel.com
Ron Neal | rneal@pondel.com
(310) 279-5980

Contacts

PondelWilkinson
George Medici | gmedici@pondel.com
Ron Neal | rneal@pondel.com
(310) 279-5980