NEW YORK--(BUSINESS WIRE)--Allison+Partners announced today the agency’s expansion into France with the opening of offices in Paris and Lyon. PR agency veterans and Associate Directors Isabelle Dejeux and Yann Le Flohic will lead both offices, focusing on client service, raising the visibility of the brand in France and across the EU. In addition they will work closely with the London office and the Allison+Partners’ European and Asia partner agency network. Both Ms. Dejeux and Mr. Le Flohic have deep experience supporting French companies and global Fortune 100 brands.
With expertise in consumer product and service marketing, B2B marketing, events, product launches, thought leadership, reputation management, crisis and issues management and digital strategies, the French team’s client experience includes consumer packaged goods, technology, financial services, automotive, real estate, transportation, utilities, consumer electronics, education, energy, manufacturing, healthcare, retailing and professional services.
“France is a significant player in the global economy and we are focused on attracting the best talent in key, multinational-oriented markets,” said Andy Hardie-Brown, co-founder and COO of Allison+Partners. “Our expansion into France brings us proven market-leading strategists who will propel Allison+Partners’ global growth and further diversify our footprint. We have known Isabelle Dejeux and Yann Le Flohic for more than a decade and could not be more thrilled.”
“Joining the Allison+Partners’ family provides significant resources to our clients and our commitment to quality and our cultures are very compatible,” said Ms. Dejeux. Mr. Le Flohic added, “The senior level expertise across specialties and on-the-ground representation internationally will add new dimensions to our campaigns and increase ROI for clients.”
Prior to Allison+Partners, Ms. Dejeux, a quintessential entrepreneur, launched a boutique PR agency with offices in Lyon and Paris that she sold to Nouveau Monde DDB Group to enable its international expansion. After the sale she remained a shareholder and director and led the DDB public relations department where she created the first digital PR department. Skilled in corporate communications, Ms. Dejeux specializes in the education, research, transport and energy sectors and has counseled American brands such as Starbucks and Moneygram on communications strategies to fully leverage French cultural differences. She has also worked with leading brands such as Johnson & Johnson (Dodie), Plastic Omnium, Toshiba, Getty Images; and public institutions such as SNCF and Lyon University.
Mr. Le Flohic began his career in-house at Alcatel UK mobile phone in London before moving into the agency world. He has held positions at Trimedia, Harvard PR, Ogilvy PR and DDB PR, based in Paris and Lyon. An award winning corporate communications counselor, Mr. Le Flohic developed a network of EMEA PR agencies and led the coordination of cross-EMEA programs. His previous client experience includes numerous global communications campaigns for Sony, Texas Instruments, FM Global, Thomson Reuters, Sharp, Eutelsat, Sofinnova Partners, SFR, SNCF, Réseau Ferré de France and Bobcat.
About Allison+Partners
Allison+Partners, an MDC Partners company, is a global communications firm driven by a collaborative approach to innovation and creativity. Named 2014 Agency of the Year by The Holmes Report, the firm is organized around seven practices: Consumer Marketing, Corporate, Global China Practice, Health + Wellness, Public Affairs, Social Impact, and Technology + Digital Media and has offices in San Francisco, New York, London, Beijing, Shanghai, Paris, Lyon, Singapore, Chicago, Washington D.C., Silicon Valley, Seattle, Dallas, Los Angeles, Atlanta, Phoenix and San Diego. The firm has a 50-state grassroots U.S. network and deep affiliations with quality firms worldwide through MDC Partners (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. Visit us at: www.allisonpr.com.
