MCLEAN, Va.--(BUSINESS WIRE)--DoubleTree by Hilton, one of Hilton Worldwide’s 10 market-leading brands, is sweetening up this Thursday by expanding National Chocolate Chip Cookie Day to a global celebration and offering its iconic chocolate chip cookies to anyone who walks into one of the brand’s more than 370 hotels worldwide – with or without a reservation. The celebration will continue at several of the nation’s airports, where DoubleTree by Hilton will surprise travelers by conducting cookie giveaways to Delta Air Lines passengers in Atlanta, Los Angeles, New York City, Seattle and St. Paul, Minn., as well as American Airlines passengers in 13 America Airlines Admirals Club® lounges in Chicago, Dallas/Fort Worth, Washington, D.C., Los Angeles, Miami and New York City.
Hotel and corporate team members will also share some “Cookie Care” in Nashville, Tenn., home to the baker of the brand’s signature treat, The Christie Cookie Co. In the pay it forward spirit, each person in Nashville will receive two cookies – one to keep and one to share. DoubleTree by Hilton will also be donating 200 cookies to the Martha O’Bryan Center, a non-profit organization in Nashville that empowers youth and adults in poverty to transform their lives.
The initiative is part of DoubleTree by Hilton’s global “Cookie Care” campaign, which launched this spring to celebrate the brand’s milestone of more than 300 million cookies presented to guests as a warm welcome at hotel check-in. The program takes the brand’s sweet treat beyond hotel doors to surprise people at high-profile events and important moments. Consumers will also have a chance to “pay it forward” via DoubleTree social media channels by answering the question, “Who else deserves some Cookie Care?”
“At DoubleTree by Hilton, we strive to bring each guest the special comforts and acts of kindness that are unique to our brand – starting with the warm chocolate chip cookie welcome and spreading through every stage of the hotel stay,” said John Greenleaf, global head, DoubleTree by Hilton. “At each of our properties around the world, the cookie is the first ‘little thing’ that a guest experiences. It’s our way of bringing the human touch back to travel – the traveler’s reward – and we look forward to extending that to many more people through our Cookie Care program and worldwide celebration of National Chocolate Chip Cookie Day.”
National Chocolate Chip Cookie Day
Today, DoubleTree by Hilton will celebrate National Chocolate Chip Cookie Day by spreading the Cookie Care through:
- Offering free chocolate chip cookies to anyone around the world who walks into one of the brand’s more than 370 locations– with or without a reservation.
- Surprising Delta Air Lines passengers in gateway cities with free DoubleTree by Hilton cookies.
- Delivering free DoubleTree by Hilton cookies to travelers at 13 American Airlines Admirals Club® lounges in gateway cities across the nation.
- Conducting cookie giveaway events in Nashville from 11 AM – 1 PM at Walk of Fame Park (121 4th Avenue S) and at Legislative Plaza (301 6th Avenue N).
- Inviting consumers to join the conversation using #CookieCare on Facebook, Twitter and Instagram by sharing their latest Cookie Care moment or answering the question, “Who else deserves some Cookie Care?” on this sweet holiday for a chance to surprise and delight others!*
- Spreading Cookie Care on Jimmy Kimmel Live! and On Air with Ryan Seacrest, along with online media takeovers of Yelp and The New York Times.
- In addition to these efforts, more than 50 DoubleTree by Hilton properties worldwide are distributing cookies in their own communities in celebration of the U.S. National Chocolate Chip Cookie Day.
Throughout 2014, DoubleTree by Hilton is surprising everyone from consumers to sports teams to newsmakers with DoubleTree by Hilton Cookie Care giveaways at spur-of-the-moment events or in honor of timely milestones, such as National Chocolate Chip Cookie Day. Thousands of people have already enjoyed free chocolate chip cookies at Cookie Care tour stops in Boston, Chicago, Los Angeles and Philadelphia. Consumers also learned about the DoubleTree by Hilton Cookie Care sweepstakes to win branded merchandise and other prizes throughout the year, including one night stays and two grand prize trips, one for the winner to keep and one to share.
Visit CookieCare.com to find out more about the Cookie Care campaign, dates and locations. For additional information, photography and video footage, media can visit http://news.doubletree.com/CookieCare.
* NO PURCHASE NECESSARY. A purchase does not improve one’s chances of winning. Void where prohibited. Open only to permanent legal U.S. residents of the 50 states, D.C., and Canada (excluding Quebec), and habitual residents of the United Kingdom, physically residing within England, Scotland, Wales or Northern Ireland (excluding Anguilla, Bermuda, British Antarctic Territory, British Indian Ocean Territory, British Virgin Islands, Cayman Islands, Falkland Islands, Gibraltar, Montserrat, Pitcairn, St Helena and St Helena Dependencies (Ascension and Tristan da Cuhna), South Georgia and South Sandwich Islands, Turks and Caicos Islands, Sovereign Base Areas of Akrotiri and Dhekelia in Cyprus and any other territory or possession), at least 18 years of age at date of entry who are Hilton Honor members. Each daily sweepstakes begins at 8:00:0 a.m. PT and ends at 7:59:59 a.m. the next day. Last time to enter and check instant win status is at 7:59:59 a.m. PT on 11/20/14. Prize restrictions apply. For rules/details, click here.
About DoubleTree by Hilton
With a fast-growing, global collection of more than 370 upscale hotels in gateway cities, metropolitan areas and vacation destinations across 32 countries and six continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors® guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 45,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.
To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at http://news.doubletree.com/CookieCare.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
