DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/548gnn/global_business) has announced the addition of the "Global Business Travelers' Airport Retail Trends, 2014-2015" report to their offering.
Global Business Travelers' Airport Retail Trends, 2014-2015 is a new report that globally analyzes prevailing trends in airport retailing and explores how business dynamics are set to change in 2014-2015. This highlights the key drivers and barriers influencing customer opinion and purchasing pattern, and identifies preferred product categories, frequently used payment modes, and business optimization activities adopted by airport retailers.
Key Trends
- The highest percentage of business travelers' spend '15 min or less' at duty paid airport retail outlets during 2014.
- For majority of business travelers, shopping at airport retail stores was 'less than 5%' of total shopping during 2012, 2013, and 2014.
- 'Renowned brands at discounted prices' and 'competitive prices' are key factors motivating business travelers to purchase at airport retail stores.
- 96% of business travelers' prefer global brands for 'perfumes, cosmetics and personal care' products.
In particular, it provides an in-depth analysis of the following:
- Business travelers' average time spent at airport retail outlets: evaluates time spend per visit by business travelers to an airport retail outlet.
- Business travelers' percentage volume of shopping at airport retail stores: determines what percentage of business travelers shopping was done at airport retail stores.
- Business travelers' expenditure on product categories: evaluates expenditure of business travelers on specific product categories per visit.
- Business travelers' purchases at airport retail stores: determines what percentage of business travelers purchases at airport retail stores are pre-planned or impulsive.
- Business travelers' key drivers of demand growth in airport retail: identifies key factors which are motivating business travelers to purchase at airport retail stores.
- Business travelers' leading concerns in shopping at airport retail outlets: analyzes key challenges faced by business travelers when it comes to shopping at airport retail outlets.
- Frequently used payment facilities by business travelers: identifies mode of payment which are frequently used for shopping at airports by business travelers.
- Activities for better footfall: examines activities which can be adopted by airport retailers to optimize their businesses.
Companies Mentioned
- 4PM
- Blue Praha
- Carollinum
- Dufry CE
- Erpet Group
- HSBC
- Lexington
- Markle
- Merkury
- Nando
- Prospekta Móda CZ
- Sparkys
- Standard Chartered
- UG Air
- World Duty Free Group
For more information visit http://www.researchandmarkets.com/research/548gnn/global_business
